Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Never in its history has the franchise industry been more engaged and more vocal about the issues facing our nation. NIFA sat down virtually with IFA President and CEO Matthew Haller for its Q3 gathering to discuss current IFA initiatives and provide a window into what’s happening in the political sphere. It was an educational event ending … Read more
Companies that make leadership development a strategic priority attract and retain the best talent. Often, it’s a strong leadership team that makes an organization. At All Points PR, leadership is engrained in all of our employees, at every level. We foster a culture of leadership across the agency through mentorship, recognition and investment, both professionally … Read more
How effective is your to-do list? Does it help you prioritize your day, or is it a never-ending list of tasks that always roll over into the next day? In this month’s agency seminar, Senior Director Bailey Hewitt, PR Account Leads Nicole Odziewa and Rachel Nehring and PR Associate Emily Cashen discussed how we can … Read more
Our creative and digital team leverages digital communication strategies across multiple paid and organic channels by creating interactive experiences for a targeted audience, whether that be consumer or franchise development related. For this month’s agency seminar, five members of the APPR Creative and Digital team shared the importance of organic social media and broke down … Read more
Move over, Millennials. On the cusp of their professional careers, Generation Z (born between 1996 and 2012) is joining the workforce at an opportune time. As businesses continue to rebound following the pandemic, this presents a large array of opportunities for the next generation of employees. Who exactly is Gen Z? Don’t get confused; while … Read more
This month’s seminar, hosted by Senior Director Bailey Hewitt, set the tone for an exciting next few weeks to come. Our idea generators have been shipped to clients and will arrive shortly, and our team couldn’t be more excited to share what we’ve brainstormed together for our clients for the latter half of 2021. As … Read more
April is stress awareness month, and I’m challenging you all to take a moment and reflect on your overall mental wellbeing. Stress is a natural part of life and can be motivating in the short term. However, it’s important to find healthy ways to cope with long-term stress to remain positive, and productive. Feeling burnt … Read more
After a year of pandemic living under our belts, we’re probably all pros at scrubbing, disinfecting and using a little elbow grease. As our office transitions towards a hybrid model, a quick office spring cleaning is a fresh jump into sunnier days. It’s time to clean and organize your desk space, both at the office … Read more
The All Points PR team held our monthly seminar, hosted by Senior Director Bailey Hewitt with presentations from six other team members, on attending conferences and webinars. Typically this time of year, our team is just getting back from the IFA Convention after a week of learning and networking opportunities. This year looked a bit … Read more
