COO’s Corner: Fostering a Culture of Leadership
Companies that make leadership development a strategic priority attract and retain the best talent. Often, it’s a strong leadership team that makes an organization.
At All Points PR, leadership is engrained in all of our employees, at every level. We foster a culture of leadership across the agency through mentorship, recognition and investment, both professionally and personally.
Mentoring is critical in helping mentees and mentors develop leadership skills in a variety of ways. One of the key benefits of mentoring is developing and refining mentees’ leadership philosophies.
At All Points PR, we implemented this idea through our mentorship program. Each team member chooses a mentor from the very beginning of their APPR career to talk through challenges, give advice and serve as another resource for help. Mentees become mentors, continuing the cycle and passing on wisdom to the next group of young professionals.
Quality leaders encourage their teams to recognize one another for their achievements. By recognizing your employees for the work they’re doing, you will instantly boost employee engagement and morale.
One small, yet effective way we praise your team is through publicly acknowledging a “win of the week.” Since highlighting accomplishments though agency-wide weekly email updates, All Points employees have jumped at the chance to submit each other for the honor and work to earn the honor themselves.
There’s no better way to nurture employee leadership than investing in their potential. As an agency, we’re always looking for learning opportunities for our staff. Many have taken courses and attended leadership conventions to expand their skillsets. By offering employees additional training opportunities, we’re investing in the advancement of their careers while adding value to our clients.
We are fortunate to have the ability to continue to grow our team. Be sure to check out our current job openings here to become the next era of APPR leaders.
Lauren Izaks is the COO and executive vice president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.