Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
All Points PR has launched a targeted franchise growth marketing strategy for Potbelly Sandwich Shop with a specific focus on key expansion markets. This piece of publicity shines a bright light on the company\’s Oklahoma City focus, which serves as a symbol of the franchise push Potbelly is making in certain regions. Nation\’s Restaurant News, … Read more
All Points PR secured a feature article for an art and wine franchise concept on a nationally syndicated online news site. The Q&A offers an in-depth look at the brand\’s journey from a single Chicago-based art studio to a national chain. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Huffington-Post-December-13-2013.pdf
All Points PR worked with national press to secure coverage for several franchise clients, positioning them as expert sources in storylines relevant to the franchising community. The article below discusses multi-unit franchise growth, which includes All Points PR clients as quoted sources. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Wall-Street-Journal-December-2-2013.pdf
All Points PR secured press coverage in a national business publication for an IT service provider specializing in working with small and medium-sized businesses. The story focuses on how Section 179 of the Internal Revenue Code has created an impetus for small businesses to upgrade their technology solutions before the end of the year. The … Read more
All Points PR secured coverage for 65 Incorporated, an online resource that guides individuals through the Medicare enrollment process. CBS MoneyWatch featured 65 Incorporated co-founder and CEO, Diane Omdahl, who discussed the confusion surrounding Medicare Open Enrollment and offered advice to individuals going through this process. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/CBS-Money-Watch-Sept.-26.pdf
All Points PR forms tight bonds with top U.S. publications and their esteemed editors and reporters. The story secured with Fortune magazine and CNNMoney gives la Madeleine exposure with the experienced multi-unit/multi-brand restaurant owners and operators it commands and attracts to its investment. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/CNNMoney-Fortune-August-15-2013.pdf
All Points PR works within target growth markets to highlight franchise clients\’ plans for expansion within those key areas, addressing a community audience including potential franchise investors to support client growth. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Furniture_World_online_-_October_3_2011.pdf http://allpointspr.com/wordpress/wp-content/uploads/2014/08/Gifts_and_Decorative_Accessories_online_-_October_4_2011.pdf http://allpointspr.com/wordpress/wp-content/uploads/2014/08/Fremont-Tribune-July-3-2013.pdf http://allpointspr.com/wordpress/wp-content/uploads/2014/08/Canon-City-Daily-Record-July-18-2013.pdf http://allpointspr.com/wordpress/wp-content/uploads/2014/08/Jacksonville-Journal-Courier-July-31-2013.pdf
All Points PR secured a feature on behalf of an IT provider client, which spotlights the clients\’ growth in the Omaha, Nebraska area. The piece helped spread awareness about the brand\’s growth strategy to interested investors. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Omaha-World-Herald-May-20-2013.pdf
