In the spirit of continual education and innovation, the All Points team hosts monthly seminars where team members give presentations on a variety of subjects with the aim of improving the company’s overall skill set. This month, PR Associates Liz Robinson and Mackenzie Coopman presented on pitching the media – specifically, how to make sure … Continued
“Driven by our core values, All Points strives to positively impact the communities in which we live and work through our philanthropic and volunteer efforts. We are passionate about our commitment to corporate social responsibility and making a positive impact on meaningful social, community and environmental organizations.” This is the mission statement for All Points’ … Continued
During the March seminar, PR Associate Lizzie Baunach presented an agency-wide campaign for one of our most colorful clients, Kona Ice. Beginning with colorful leis for the entire team, Lizzie kicked off the presentation by sharing some of the work that All Points has done on behalf of the Kona Ice brand in our tenure … Continued
Media relations is the crux of what we do at All Points PR. Our franchise industry clients rely on us to develop meaningful relationships with the media at all levels in order to shout the franchising message to a broader audience, and nothing showcases these mutually beneficial relationships like national press placements. Our PR team … Continued
During the February seminar, the All Points PR IFA delegation – Stephanie Blake, Bailey Hewitt, Mackenzie Coopman and Liz Robinson – shared their takeaways, lessons and some fun photos with the team. The IFA convention is sponsored by the International Franchise Association and is considered to be the premier global franchising convention – as a … Continued
Snapchat, the social media app best known for allowing users to send and receive images and videos that disappear in 10 seconds or less, has blown apart the world of social media as one of the pioneers of the “story” concept. Now, other apps like Instagram and Periscope are harnessing this component, but Snapchat remains … Continued
In what most in the franchising industry consider to be the most exciting few days of the year, several members of the All Points team headed for Vegas to participate in round table discussions, educational seminars and plenty of networking time with current and future franchise clients. In addition to these enriching components, All Points … Continued
During the January seminar, All Points PR Senior Content Marketing Lead Amy Lecza shared some pro tips for increased engagement on Instagram and Twitter to help brands increase their interaction. Amy’s presentation was centered on visibility – ensuring that all posts are easily searchable through relevant and popular hashtags as well as making sure that … Continued
Goal-setting is in our nature at All Points, so it was only natural to use the new year as an opportunity to think about what lies ahead. Check out our team’s resolutions for 2017. Joey: …to invest more time in my professional development by pursuing networking opportunities and training courses. Allie: …to find new and … Continued
For the December seminar, All Points PR Account Lead Callie Forkenbrock shared the lessons she learned from October’s International Foodservice Editorial Council (IFEC) convention, held in Minneapolis. Callie brought back lots of great information that was helpful for the team, specifically about the importance of fearless networking, storytelling and food trends. Callie met with more … Continued