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APPR Seminar: The Guide to UTM Codes

The All Points PR team held our monthly seminar, hosted by digital marketing lead Katie Rada, on integrating UTM codes into our social and content tactics. Katie is one of our expert sources of all things analytics and will be leading the charge with transitioning clients over to this tactic. Hear more from Katie about … Continued

President’s Point: How to Get the Most Out of Virtual Conferences

With conferences shifting to a virtual format, there are new ways to branch out and connect with industry leaders from across the country. Of course, attending a conference from your couch is much different than a large conference hall surrounded by your peers. But that doesn’t mean they’re any less valuable. Here are 5 ways … Continued

3 Learnings from PR in an Election Year

An election year always serves as a great opportunity for the public relations industry to learn and grow. Considering that 2020 was an election year unlike any other, it’s especially important for PR professionals to take some time to reflect on the timeframe and refine approaches. Here are three big takeaways to consider during an … Continued