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At All Points PR, securing media placements within the trades is just as important as coordinating local and national press. Trade publications are critical for building the reputation of a brand within an individual industry – be it franchising, commercial cleaning or health care – so that it continues to grow as an industry leader. […]

According to a Radicati study, the average American worker receives 88 emails per day. That’s a staggering amount of in and outbound messages – especially when you consider how many reporters must receive from PR pros like us. That means that reporters everywhere are getting a constant barrage of pitches, trying to sell them on

The world of social media is rapidly changing, and with every change, it’s worth evaluating how our clients’ social media and franchise development strategies may be impacted. This client-focused mentality is how we approach all developments in the world of social media and digital strategy – and no one is more educated on these topics

All Points is passionate about being a group of lifelong learners, dedicated to constant growth and improvement in the fields of public relations, graphic design, content marketing, writing and communication. As such, we take every opportunity we can to learn from other industry experts, whether it’s at a large national conference or a local seminar.

We’re proud to say that many franchise and public relations publications consider All Points a resource and expert source on the franchising, PR, writing, editing and social media topics of the day. To this point, we at All Points want to share some secured publicity of our own. Recently, All Points was asked to contribute

In a 2016 ClearCompany survey, 87 percent of millennials said that professional development was “very important” to their job satisfaction. In a similar survey, 76 percent of employees say that, as a top non-financial motivator, they want opportunities for career growth. These numbers are not insignificant – employers who value employee loyalty should take this

It’s every company’s worst nightmare – your business is in the news, and not for something good. Maybe it’s the departure of a high-profile executive, an accusation of racism, sexism or homophobia or simply a misunderstanding that escalated quickly. The public eye can turn on you in a flash, and it’s important to have a

At All Points PR, securing media placements for local franchisees is one of the most important parts of our jobs – the ability to help a community understand what a new business can provide for it is critical to helping the business succeed. Working alongside our contacts in markets large and small, we rely on

The All Points team has many strengths – we’re creative thinkers, critical analysts and hard workers – but our greatest strength is our ability to come together as a team and work together to brainstorm creative solutions for our clients. That was Director Stephanie Blake’s intention when she conceptualized the first-ever All Points Workshop –

The Northern Illinois Franchise Association (NIFA), founded by All Points PR executive team Jamie and Lauren Izaks as well as friend and Marks & Klein lawyer Andrew Bleiman, hosts quarterly events, continuing its work of education the Chicagoland’s franchise community about the most pressing franchise-related topics of the day. Thus far, NIFA has had two