Brand relationships with customers are like a first date. Yes, seriously. At the end of a first date, you have two options: friend zone or take it to the next level. It is no different in brands. Brands who don\’t seek to get out of the friendzone and create brand love, end up focusing the […]
NIFA Q2 2023 | Beyond Four Walls: The Energy You Give and How to Capture Market Share Read More »
Excitement is brewing over ChatGPT and how it can revolutionize human productivity. The release of ChatGPT has generated an overwhelming public response as the most human-like artificial intelligence (AI) system to date. The powerful tool essentially allows users to research and write through the power of AI, providing answers to a variety of prompts in
Revolutionizing the Workplace: How ChatGPT is Changing the Game Read More »
For emerging franchise brands, it can be difficult to overcome the operational kinks and financial capital required to compete with big-name brands. That’s where umbrella brands come in. Many umbrella franchisors beefed up their portfolios in recent years, investing time and resources to scale emerging concepts to a national audience. The first Northern Illinois Franchise
Giving back to the community is a pillar for us at All Points PR. Every quarter, our agency gathers for our Positive Impact program to volunteer at a Chicagoland nonprofit. This quarter, we helped pack 25,488 meals with Feed My Starving Children – enough meals to feed 70 children for an entire year! We’re proud
3 Ways Your Company Benefits from Giving Back Read More »
Building buzz and brand awareness is not a simple task, especially when it comes to developing a winning marketing strategy. For many business owners, a grassroots marketing campaign is a low-cost, highly impactful strategy targeted to the community. Grassroots marketing is a cost-effective, highly-impactful tactic that targets a specific niche or audience to drum up
Steps to Kick Start a Grassroots Marketing Strategy Read More »
Between rising interest rates, construction delays and supply chain obstacles, 2022 proved to be a difficult year for franchisees, suppliers and franchisors alike. For the final Northern Illinois Franchise Association (NIFA) gathering of the year, an esteemed panel of experts took a deep dive into overcoming global economic and operations constraints that are putting substantial
NIFA Q4 | Navigating the Headwinds: How Are Deals Going to Get Done in 2023? Read More »
Gratitude is a common theme in November. Between Thanksgiving and the approaching holiday season, many people are expressing what they’re thankful for – The All Points team included. From personal to professional, we have a lot to give thanks for! Hear from a few of the Point People below: “I am thankful for my
What the All Points PR Team is Thankful for in 2022 Read More »
