lauren izaks

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

COO Corner: Navigating Global Events with Purpose

In years past, our country – and the world – have faced a relentless stream of issues, from racial justice and women’s rights to COVID-19, Russia’s invasion of Ukraine, and terrorism in Israel. As a business owner, I\’ve often found myself navigating my emotions and personal connection to these global events while working to uphold … Read more

Revolutionizing the Workplace: How ChatGPT is Changing the Game

Lauren Izaks, COO & Executive Vice President at All Points Public Relations

Excitement is brewing over ChatGPT and how it can revolutionize human productivity. The release of ChatGPT has generated an overwhelming public response as the most human-like artificial intelligence (AI) system to date. The powerful tool essentially allows users to research and write through the power of AI, providing answers to a variety of prompts in … Read more

COO’s Corner: Filling Leadership Positions from Within

Nothing is more vital to a company’s long-term health than the cultivation of its future leaders. Not only does leadership development boost employee engagement, great leaders attract, hire and inspire great people. This mission reigns true at All Points, where 100% of our senior staff started as an entry-level associate. We believe in fostering the … Read more

COO’s Corner: Support Mental Health Awareness in the Workplace

It’s a new era for mental health. Never before have mental health challenges been more prevalent across the country. One study reported 76% of workers experienced at least one symptom of a mental health condition in the last year, supporting the notion that mental health challenges impact nearly all of us on a regular basis. … Read more

COO’s Corner: Hiring & Retaining Gen Z

Move over, Millennials. On the cusp of their professional careers, Generation Z (born between 1996 and 2012) is joining the workforce at an opportune time. As businesses continue to rebound following the pandemic, this presents a large array of opportunities for the next generation of employees. Who exactly is Gen Z? Don’t get confused; while … Read more

APPR Seminar: New Organizational Practices to Set Your Team Up for Success

The All Points PR team kicked off the new year with our January seminar discussing clear processes and systems to set us up for success. This topic truly excites Senior Director Bailey Hewitt and COO & Executive Vice President Lauren Izaks, who led the charge. Both Lauren and Bailey highlighted how these organizational changes allow … Read more