Future-Proofing Franchising SEO: How All Points PR Is Driving Franchise Development Digital Strategies The digital landscape is rapidly changing. AI tools like Google’s Search Generative Experience (SGE) are reshaping the way information is delivered, curating answers directly within search results rather than directing users to a traditional list of paid and organic links. For franchise […]
Key Takeaways NIFA Q2 2025: Modern Marketing in Franchising Franchise success continues to hinge on one critical factor: a strong, aligned partnership between franchisors and franchisees. Nowhere is that more evident than in the way brands approach modern marketing. At this quarter’s Northern Illinois Franchise Association (NIFA) luncheon, a panel of seasoned franchise marketing leaders
Key Takeaways NIFA Q2 2025: Modern Marketing in Franchising Read More »
How to Plan for Your Integrated Franchise Development PR Strategy When launching a lead generation strategy, you’ll likely see the benefits of increased brand awareness, higher engagement and stronger franchisee interest within a few months if you take the time to set yourself up well. A proactive, strategic approach is essential for keeping your brand
How to Plan for Your Integrated Franchise Development PR Strategy Read More »
Brands are always looking for new and unique ways to authentically connect with their audience. Influencer partnerships have long been the popular choice to draw in new customers, but one avenue that remains untouched for a number of brands is user-generated content (UGC). Influencer and UGC partnerships are fairly similar, but blending the two strategies
From Influencers to User-Generated Content: The Path to Authentic Brand Connections Read More »
Marketing trends are always changing, and it can be hard to keep up. As we head into 2022, we\’re tackling these trends using the proven methods our team mastered over our 10 years in business in new, innovative ways. Here are five marketing trends that franchises should take note of as we move into 2022.
5 Franchise Marketing Trends for 2022 Read More »
It’s hard to believe another year has come and gone. After overcoming the triumphs and tribulations of the pandemic, 2021 truly embodied resilience. With a renewed feeling of hope, brought by vaccines, I’m challenging my staff to live mindfully and be present in the year ahead. Even in our structured hybrid, we still need to
COO’s Corner: Be Present in 2022 Read More »
Last week, we had a great time kicking off our second monthly team seminar with senior account lead Rosie Gillam. Rosie presented on a topic that is near and dear to our media-loving hearts, “Get Your Message Straight: Why Everyone Needs Media Training.” At All Points Public Relations, a Chicago-based franchise PR firm, we support
Senior Account Lead Rosie Gillam Presents at All Points PR’s Second Team Seminar Read More »
Just recently, our team decided to hold monthly seminars presented by our very own colleagues. This is a plan we are particularly excited about because… We want to hear one another’s thoughts on topics pertaining to franchise PR/Social Media Seminars are a fun way to grow professionally We have an excuse for team lunch (need
PR Associate Adee Feiner Kicked Off All Points PR’s First Monthly Seminar Read More »
Franchise companies that have ambitious growth plans should consider an integrated public relations strategy. A truly integrated approach incorporates critical PR elements into a cohesive plan that strengthens franchise development efforts. At All Points Public Relations, a Chicago-based franchise PR firm, we believe that there are three necessary components to every PR strategy aimed at
Associate Adee Feiner reflects on her transition from sports reporting to being a publicist with All Points PR: I remember my very first time interviewing an athlete for my college newspaper. After the initial excitement of landing a coveted position as the Men’s Hockey beat writer for the University of Wisconsin-Madison’s The Daily Cardinal faded away, the panic
From Powerplays to Pitching: Similarities Between Sports Reporting and Franchise PR Read More »
