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Directors Digest: How Not to Scare Away Reporters

Though some journalists might like getting spooked outside of work during the Halloween season, sending them lengthy, aggressive pitches with spelling errors will land you in the email graveyard. Here are some tips for how not to scare away reporters: Write a Compelling Subject Line Journalists receive hundreds of pitches every day, and more than … Continued

Director’s Digest: Writing a Winning Award Submission

Winning awards as an organization earns widespread exposure, enhances brand awareness and validates your market position. However, earning these recognitions is a highly competitive process, so your application makes or breaks your opportunity to earn these benefits. We frequently use our industry and client-specific knowledge to craft stellar award submissions on our clients’ behalf. With … Continued

Director’s Digest: Spreading the Word on Signed Agreements

At All Points, we recognize signed agreements as milestone moments in our clients’ growth journey. A signed agreement is when a new or existing franchisee signs a development deal for a specific territory, and this is the first step towards ownership and the final step in a long line of work for the franchisor’s development … Continued