All Points generated great trade press results on behalf of Russo’s national and international expansion announcements. Efforts included connecting with franchise portals and other franchise industry trade press to help secure coverage.
All Points PR keeps its clients at the forefront of editors’ minds, especially when it comes to timely news events and cultural phenomenons. By leveraging the forthcoming Super Bowl, All Points PR positioned Russo’s Restaurants as an innovative leader in its category for separating itself from competition through high quality party catering options. The brand’s targeted investor audience responded … Continued
All Points PR secured placement client for Amsterdam Falafelshop that appeared front and center with the talented restaurant operators the brand is seeking to connect with as future franchisees. The article positioned Amsterdam Falafelshop as a responsible restaurant brand with leadership that is always staying ahead of the curve while keeping profitability top of mind. … Continued
In addition to pitching media to report and write stories about clients, All Points periodically creates customized bylines that speak to clients’ audience. The featured byline highlights a home inspection franchise CEO in front of an audience of realtors. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Inman.com-September-27-2013.pdf
All Points PR coordinated a key placement for a fast casual franchise client aiming to grow and find more franchise leads. The piece secured provides great exposure in front of an audience of potential franchise investors. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Fast-Casual-September-10-2013.pdf
All Points PR secured an article in a Salt Lake City business journal for a new business in town. The coverage was great exposure for the businesses two offices that recently opened in Utah and helped attract residents looking to buy or sell a business. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Enterprise_Journal_April_9_2012.pdf
All Points PR secured an article with the Marietta Daily Journal about a Murphy Business & Financial Corporation franchisee’s expertise on job loss in Marietta, Georgia. The reporter interviewed and took a photo of the franchisee, angling him as an expert on the topic of former professionals transitioning into entrepreneurship. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Marietta-Daily-Journal-March-8-2012.pdf