The All Points Team Powers Up 2020 with January’s Seminar
by All Points Public Relations, January 31, 2020
Going on six years, the All Points team holds an agency-wide seminar once a month that’s led either by a team member or an outside resource. The goal of these seminars is to empower others to share their skills and expertise to help the agency grow as a whole. Some months, topics focus on ideas related to PR, content marketing, digital advertising or social media, and other times, we focus on internal matters.
As we Power Up 2020, our January seminar focused on internal processes and systems. We pride ourselves on being an extension of our clients’ teams, and in order for us to do so, we have to have efficient programs in place.
We took an in-depth look at how our team members organize projects, communicate internally and how performance updates were delivered to clients. Led by Senior Director Bailey Hewitt, the agency gathered this month at an off-site location to dive into a full day of learning. During the seminar, we rolled out a new project management tool and refined other elements essential to how we serve our clients. Our team members also learned more about the social media platform TikTok, and how our clients can get involved.
As it can be difficult to set aside the time to focus on internal structure, it’s important to do as we continue to grow with our clients and develop new skills that help us stay creative and competitive. We look forward to implementing this tool and delivering more results.
Be sure to check out All Points PR on Facebook and Twitter to hear about our latest seminars, and follow along on Instagram to keep up with the office.
All Points PR’s Gillian Losh and Alex Sanchez Share Key Takeaways from the PRSA 2019 International Conference
by All Points Public Relations, November 26, 2019
The All Points PR team is constantly looking for new ways to stay on the forefront of the industry and explore today’s latest and most pressing topics in public relations, social media and content marketing. Director Gillian Losh and Public Relations Associate Alex Sanchez recently attended the Public Relations Society of America 2019 International Conference in San Diego, CA, and the rest of the All Points team had the pleasure of hearing more about their experiences during the November seminar.
Featuring workshops and keynote speakers, including renowned journalists Bob Woodward and Laura Ling, the PRSA conference offered the exclusive opportunity to network with communications professionals and gain practical insights into today’s public relations landscape.
With tailored discussions about digital marketing, crisis management, big data and measurement and more, Gillian and Alex enjoyed the opportunity to hear from industry leaders on today’s best practices, trends and outlooks. Key takeaways included ways to enhance pitching with data, the importance of keeping an updated crisis playbook and the effect of tailoring your language to your audience by avoiding too many buzzwords and industry jargon.
Our monthly seminars serve to promote ongoing education and refinement of skills, motivating and inspiring our employees via relevant topics and out-of-the-box ideas. We thank Gillian and Alex for sharing more about their time at the PRSA 2019 International Conference, and we look forward to implementing and continuing their learnings across the agency.
Be sure to check out All Points PR on Facebook and Twitter to hear about our latest seminars, and follow along on Instagram to keep up with the office.
