The world of social media is rapidly changing, and with every change, it’s worth evaluating how our clients’ social media and franchise development strategies may be impacted. This client-focused mentality is how we approach all developments in the world of social media and digital strategy – and no one is more educated on these topics than our fantastic social media team!
To this point, All Points PR’s Creative and Digital Lead Allie Kramer recently presented to the entire All Points team on the subject of Facebook Blueprint and how the program can be used to analyze social media metrics on behalf of our clients.
As Allie shared, Facebook Blueprint is a free resource that is built for marketers, developers, social media manager and business owners to dig deeper into their Facebook and Instagram analytics to better hone their messaging to hit the right target audience.
Since the three main objectives of any Facebook advertising campaign are awareness, demand generation and acquisition, Facebook Blueprint is a simple way to analyze the data provided by Facebook and Instagram ads and boosted post campaigns to be especially dynamic on mobile platforms. If you consider that the average consumer spends three hours a day consuming mobile content, with one in five mobile minutes going to Facebook or Instagram, it’s easy to see how this can translate for our franchise PR clients: smarter data that helps franchises find qualified leads and customers.
The All Points team was captivated by Allie’s presentation, and the whole office learned more about Facebook Blueprint and the analytics tracking process.
Stay tuned for September’s seminar!