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Lauren Izaks, COO & Executive Vice President at All Points Public Relations

Revolutionizing the Workplace: How ChatGPT is Changing the Game

Excitement is brewing over ChatGPT and how it can revolutionize human productivity.

The release of ChatGPT has generated an overwhelming public response as the most human-like artificial intelligence (AI) system to date. The powerful tool essentially allows users to research and write through the power of AI, providing answers to a variety of prompts in a matter of seconds. Since its launch in late 2022, ChatGPT has become one of the fastest technological adoptions, with over 100 million users within the first two months alone. I am one of the many who geeked out over this initial release and fell down a rabbit hole experimenting with the new platform.

While millions of people are excited about the potential of AI, understandably, a lot of people are apprehensive. The acceleration of AI has caused backlash from some of the most prominent tech leaders, including Tesla CEO Elon Musk and Apple co-founder Steve Wozniak, who we should not ignore. In a letter published in the Future of Life Institute, tech leaders called to halt AI due to “the profound risks” to society and humanity. These experts claim that AI systems are not ready for mass use until safety protocols are developed.

The negative connotation associated with ChatGPT has framed it as a battle between technology and humans, with many worrying that AI will take their jobs. When in reality, the quality of ChatGPT’s response directly correlates to the quality of the human-generated prompt. Therefore, they work in tandem rather than in opposition. I see it as a partner, like a calculator to the accountant.

What makes ChatGPT so powerful is the training layer; its two-way engagement offers regenerative results. With a well-written prompt, the platform instantly scours the internet for content and condenses it into a neat, simple summary to increase efficiency, support brand initiatives and drive growth.

For those who haven’t already experimented with the platform, get on it. But here’s an excerpt of ChatGPT in action. We prompted ChatGPT to write a 50-word response to a negative customer review for a smoothie cafe, and in less than 30 seconds:

We’re sorry to hear about your negative experience at our smoothie cafe. We strive to provide delicious and healthy options for our customers, and we apologize for falling short of your expectations. Please reach out to us directly so we can make things right and ensure a better experience in the future.

This response was written without using the full potential of the platform and was still pretty close. Users can regenerate the response or refine their results by rephrasing the question with more specifics. It’s sometimes necessary to go back and forth with ChatGPT a few times to be satisfied with your results.

Although impressive, ChatGPT isn’t a perfect solution. Generative AI platforms like ChatGPT are in beta testing with several limitations and downsides that users should be aware of when using. Some significant downsides include security and a lack of emotional intelligence. As a language model, it relies heavily on data without an understanding of content and culture, which may result in inaccuracies, incomplete answers or embarrassment. These downfalls reassure the need for human monitoring. For now, I don’t believe AI will replace humans but instead provide us with a tool to achieve beyond what we are capable of doing.

If you’re not embracing new technology as it comes, you’re only going to be left behind in the long run. Instead of competing with technology, I find ways to view ChatGPT as a tool that assists us in collecting information and writing. After all, the true capabilities and usage are endless, so let’s lean in.

Lauren Izaks is COO & Executive Vice President at All Points Public Relations, a franchise-focused integrated PR agency based in the Chicagoland area, www.allpointspr.com.

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