PR Associate Adee Feiner Kicked Off All Points PR’s First Monthly Seminar
October 15, 2014
Just recently, our team decided to hold monthly seminars presented by our very own colleagues. This is a plan we are particularly excited about because…
- We want to hear one another’s thoughts on topics pertaining to franchise PR/Social Media
- Seminars are a fun way to grow professionally
- We have an excuse for team lunch (need we say more?)
We are happy to announce that our plans came to fruition last week, when we had the pleasure of viewing PR Associate Adee Feiner’s presentation on “Research and Development: Finding the Right Reporter.”
As a franchise PR firm, where personalization is key, and specialization is everything, Adee’s presentation hit home for us as professionals.
Here is a summary of her key points:
When researching reporters for a pitch, you essentially want to find the perfect match; someone who will hit the ground running and write a fantastic story.
In order to do so, PR professionals have many options available to them: search engines like Google, or databases like Cision. Whichever route you choose, you need to have a calculated plan.
If a pitch is about a female CEO, Cision can be a great place to find a reporter who writes on “Women in Business.” But, it takes reading a few articles to also know the following:
- What column does s/he write for?
- What are his/her deadlines?
- Is there an underlying theme to the piece s/he writes?
From here, you finally have the tools to personalize your pitch and reach out to the reporter. When doing so, try to mention a past article and your thoughts about his/her work.
Also, it is important to provide the column/section in which your potential story would be a perfect fit. This will show you respect the reporter’s time.
Overall, Adee did a fantastic job in covering the many intricacies that come along with researching the perfect recipient for a pitch. She provides great reminders that we are sure to emulate going forward.
Stay tuned for November’s seminar, led by Account Lead Rosie Gillam.
