All Points PR coordinated an article in Forbes for client Executive Care regarding the Affordable Care Act and how it impacts the brand’s hiring practices. Coverage ran online. http://allpointspr.com/wordpress/wp-content/uploads/2016/04/Forbes-April-25-2016.pdf
All Points PR secured a national leadership profile in Business News Daily for client A Buyer’s Choice Home Inspections CEO, Bill Redfern. Bill shared his leadership lessons in a column – coverage ran online and on social media http://allpointspr.com/wordpress/wp-content/uploads/2016/04/Business-News-Daily-April-8-2016-1.pdf
All Points PR coordinated coverage in the Washington Post for client Legacy Franchising and its advice for retirement and second career options for Baby Boomers. Coverage ran online.
All Points PR coordinated a feature in Business News Daily for client Patrice & Associates. Focusing on a specific leadership philosophy, the article also shared a background of the brand to a wider, business-focused audience. Coverage ran online. http://allpointspr.com/wordpress/wp-content/uploads/2016/03/Business-News-Daily-March-21-2016.pdf
All Points PR secured a feature in Entrepreneur Magazine’s Franchise Players column for a Gloria Jean’s franchisee. Coverage included a brand and personal history, and ran online. http://allpointspr.com/wordpress/wp-content/uploads/2016/03/Entrepreneur-March-10-2016.pdf
All Points PR secured coverage in the Washington Post for client Legacy Franchising on the topic of what retirement looks like for the Boomer generation. Coverage positioned the client as an industry expert and ran online. http://allpointspr.com/wordpress/wp-content/uploads/2016/03/Washington-Post-March-12-2016.pdf
All Points PR secured a Q&A-style article in Franchising USA Magazine for client Gloria Jean’s and its growth plans, brand differentiators and franchisee satisfaction. Coverage ran online. http://allpointspr.com/wordpress/wp-content/uploads/2016/03/Franchising-USA-Magazine-March-1-2016.pdf
All Points PR secured a profile for client Patrice & Associates in Entrepreneur’s Franchise Players column. The profile was very positive and shared widely throughout social media. Coverage ran online exclusively. http://allpointspr.com/wordpress/wp-content/uploads/2016/03/Entrepreneur-February-25-2016.pdf
All Points PR secured an executive profile for client la Madeleine Country French Cafe s director of culinary to discuss the background of the brand, why she loves working there and the French influence of the food. Coverage ran in print. http://allpointspr.com/wordpress/wp-content/uploads/2016/02/National-Culinary-Review-February-2016-2.pdf
All Points PR secured coverage in Modern Healthcare magazine for client Executive Care – the CEO was interviewed about labor laws and their affect on home health care companies and workers. Coverage was very positive and positioned the brand as an industry expert. http://allpointspr.com/wordpress/wp-content/uploads/2016/02/Modern-Healthcare-January-28-2016.pdf