All Points PR secured an interview opportunity for Russo’s New York Pizzeria’s head chef and CEO on Serious Eats, a popular source for food news. The story was about alternative uses of buttermilk and featured a large headshot and an original recipe. The story performed well on social media and ran online. http://allpointspr.com/wordpress/wp-content/uploads/2015/07/Serious-Eats-July-21-2015.pdf
All Points PR coordinated coverage of client PigOut Catering’s expansion plans in the Orlando Business Journal. The story was very positive and included lots of details about the franchise system and its strategic planning into the Orlando market. Coverage ran online.
All Points PR secured coverage for client Go Roma in the popular area food blog Chicago Foodie Sisters. All Points made arrangements for the bloggers to visit the restaurant – the post included photos and excellent commentary. Coverage was extremely positive and ran online.
All Points PR secured coverage in Eater Austin for Coconut Fish Cafe’s expansion plans in the city of Austin. The article mentioned brand differentiators, photos and menu items. Coverage ran online and performed well on social media.
All Points PR worked with the National Foundation for Celiac Awareness to do a review of client Russo’s gluten-free frozen pizzas. The review was extremely positive and had a great response from the Celiac community. Coverage ran online.
All Points PR secured an expert column on static stretching on behalf of client Power Train Fitness. The coverage ran online in the popular Fitness Magazine and identifies Power Train as the experts in the industry.
All Points PR secured coverage on Inc.com in an entrepreneurial advice piece modeled after advice by Great American Deals’ partner and spokesperson Pat Sajak. The article includes a link to the company’s site and accomplished a huge audience reach, established clout for the brand and drew in readers with Sajak’s star power. Coverage ran online.
All Points PR coordinated a blogger visit and tasting for VOM FASS in Ventura, California. The blogger at Create Amazing Meals wrote a phenomenal post with very positive reviews of the store. It was also teased on the blog’s social sites.
All Points PR coordinated a review for Russo’s Restaurants’ line of frozen gluten-free pizzas with blogger Way 2 Good Life – the review was very positive and included total social media coverage as well. It performed well on social media with 35 retweets and 10 comments on the blog itself.
All Points PR secured a TV segment for Studio 62 promoting client Wild Wing Cafe’s March Madness event. The segment was seven minutes long and included brand massaging, cooking and lots of great discussion about the store and the promotion. >> View the video here