Blog

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

3 Ways to Heat Up Your Growth Strategy

3 Ways to Heat Up Your Growth Strategy By Jamie Izaks Things are starting to heat up as we enter the summer months, and I’m not just talking about the temperature! Now is the time when interest in franchising sizzles with candidate research and due diligence as they find more time on their hands to … Read more

The All Points Team Fosters Creativity and Collaboration in Recent Seminar

From public relations professionals to content marketers and creative and digital mavens, the All Points PR team incorporates a diverse set of talented individuals to achieve our integrated approach. This approach calls for constant collaboration and creativity across the team to deliver powerful results. Content Marketing Associates Meredith Beirne and Amanda Goecke recently led the … Read more

COO’s Corner: The PRo Community Project

At All Points, our employees are encouraged to carry themselves with compassion and philanthropy, which are a part of our core values. We are passionate about our commitment to corporate social responsibility, our focus on people and making a meaningful impact on community organizations that do good for others, as reflected by our quarterly Positive … Read more

Trending: The Rise of the Micro-Influencer

Influencers, such James Charles, Kayla Itsines and Joanna Gaines, have taken the social media world by storm in recent years, commanding marketing strategies and ad spend through big brands and public relations agencies galore. In fact, Business Insider reports that influencer marketing ad spend is expected to reach between $5 and $10 billion by 2022. … Read more

President’s Point: The PR Path

Spring is officially in full swing, which means that in just a few weeks, newly-minted graduates will begin their journeys into the working world. For those who will take their first steps along the PR path, I’d like to share a few things to take into consideration that will help you make a strong entrance … Read more

NIFA Talks With Former Federal Agent Stuart G. Berman During 2019 March Luncheon

The Northern Illinois Franchise Association (NIFA), co-founded by Jamie and Lauren Izaks and Andrew Bleiman, recently hosted its 2019 March Luncheon at LUXBAR in Chicago. The Luncheon allows NIFA to continue its work educating the Chicagoland community about the most pressing franchise-related topics of the day. With nearly 50 guests in attendance, the March Luncheon … Read more