Blog

How Franchise Development Teams Stay Ahead During the Summer Lead Gen Slump

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Summer is coming to a close, and if you didn’t address the anticipated seasonal slowdown in franchise sales leads, you’re probably seeking a different solution so you’re not crawling into the end of Q3 next year. It’s typical that summer vacations and shifting routines pull franchise investor attention away from the sales process, but this […]

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How to Plan Your Franchise Development Strategy for the New Year

Franchise MythBusters: How to Plan Your Franchise Development Strategy for the New Year

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Franchise MythBusters: How to Plan Your Franchise Development Strategy for the New Year As the calendar nears its conclusion for 2025, it’s tempting for franchisors to treat Q4 as the official “start” of planning season. But the truth is, successful growth doesn’t come from quick resolutions or last-minute strategies; it’s the result of year-round foresight,

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Franchise PR Meets AI: Lessons from a People-First Agency

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Franchise PR Meets AI: Lessons from a People-First Agency At All Points Public Relations, we’ve spent the past few years testing, learning, and leading with AI to work smarter in achieving our clients’ goals. In franchising, where relationships, strategy, and storytelling drive growth, AI can’t replace the human touch—however, it can help us work efficiently

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Franchise Development Digital Strategy

Future-Proofing Franchising SEO: How All Points PR Is Driving Franchise Development Digital Strategies

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Future-Proofing Franchising SEO: How All Points PR Is Driving Franchise Development Digital Strategies The digital landscape is rapidly changing. AI tools like Google’s Search Generative Experience (SGE) are reshaping the way information is delivered, curating answers directly within search results rather than directing users to a traditional list of paid and organic links. For franchise

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Northern Illinois Franchise Association Q2 Panel

Key Takeaways NIFA Q2 2025: Modern Marketing in Franchising

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Key Takeaways NIFA Q2 2025: Modern Marketing in Franchising Franchise success continues to hinge on one critical factor: a strong, aligned partnership between franchisors and franchisees. Nowhere is that more evident than in the way brands approach modern marketing. At this quarter’s Northern Illinois Franchise Association (NIFA) luncheon, a panel of seasoned franchise marketing leaders

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All Points PR

How Franchise Brands Can Maintain Trust in Unpredictable Times

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How Franchise Brands Can Maintain Trust in Unpredictable Times From shifting labor laws to climate disasters and global supply chain fluctuations, franchise brands are navigating more external pressure than ever. The disruptions may be out of your control, but you do have control over how your brand responds. At All Points PR, we’ve partnered with

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Franchise Development Website

What Makes a Good Franchise Development Website?

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What Makes a Good Franchise Development Website? A strong franchise development website is an indispensable part of the lead generation process. For many potential franchisees, a brand’s website is their first impression of the franchise opportunity. Every aspect of your franchise development website—from effective graphics, video and copy to the placement of your inquiry form

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Looking to overhaul your integrated franchise development PR strategy? All Points PR President and co-founder Jamie Izaks shares where to start.

How to Plan for Your Integrated Franchise Development PR Strategy

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How to Plan for Your Integrated Franchise Development PR Strategy When launching a lead generation strategy, you’ll likely see the benefits of increased brand awareness, higher engagement and stronger franchisee interest within a few months if you take the time to set yourself up well. A proactive, strategic approach is essential for keeping your brand

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Key Takeaways NIFA Q1 2025: Strengthening Franchisee-Franchisor Communication

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Franchise success isn’t just about having a great brand or a strong business model— it’s about fostering a productive, transparent partnership between franchisees and franchisors. At this quarter’s Northern Illinois Franchise Association (NIFA) gathering, Julie Bieszczat, CEO of Barney Enterprises and a 14-unit Wendy’s franchisee, shared insights such as how strong franchisee/franchisor communication and collaboration,

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Key Takeaways from the NIFA Luncheon: How Franchisees Can Leverage Google Business Profiles

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Franchisees everywhere ask the same pressing question as they build their online presence: “How can I secure a spot on the first page of Google results?” At this quarter’s Northern Illinois Franchise Association (NIFA) luncheon, Lisa Landsman, Google’s Head of Global Business Development, shared actionable insights to help franchisees, franchisors, and suppliers maximize their local

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