Blog – All Points PR

Franchise MythBusters: Once You Start Franchising, You’re Ready to Support Franchisees

Franchise MythBusters: Once You Start Franchising, You’re Ready to Support Franchisees Running a great business has a lot of intricacies and in franchising a winning business model is meant to be shared and replicated to be equally as successful if not even more prolific. But a common misconception among leaders of franchise brands in their […]

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All Points PR and Northern Illinois Franchise Association Q3 Gathering

Key Takeaways from NIFA Q3 2025: Navigating Growth in Today’s Franchise Landscape

Blog / mkatsoudas

Franchising offers exciting opportunities for entrepreneurs, but in today’s fast-moving environment, success requires more than simply choosing the hottest concept. It takes careful evaluation, strong operational leadership and trusted partnerships to weather unpredictable times. At the Northern Illinois Franchise Association’s (NIFA) Q3 2025 lunchtime gathering, Andy Jacobi—Jersey Mike’s franchisee, entrepreneur and executive leader—shared his perspective

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How Franchise Development Teams Stay Ahead During the Summer Lead Gen Slump

Blog / All Points PR

Summer is coming to a close, and if you didn’t address the anticipated seasonal slowdown in franchise sales leads, you’re probably seeking a different solution so you’re not crawling into the end of Q3 next year. It’s typical that summer vacations and shifting routines pull franchise investor attention away from the sales process, but this

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Franchise MythBusters: How to Plan Your Franchise Development Strategy for the New Year

Blog / mkatsoudas

Franchise MythBusters: How to Plan Your Franchise Development Strategy for the New Year As the calendar nears its conclusion for 2025, it’s tempting for franchisors to treat Q4 as the official “start” of planning season. But the truth is, successful growth doesn’t come from quick resolutions or last-minute strategies; it’s the result of year-round foresight,

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Franchise PR Meets AI: Lessons from a People-First Agency

Blog / All Points PR

Franchise PR Meets AI: Lessons from a People-First Agency At All Points Public Relations, we’ve spent the past few years testing, learning, and leading with AI to work smarter in achieving our clients’ goals. In franchising, where relationships, strategy, and storytelling drive growth, AI can’t replace the human touch—however, it can help us work efficiently

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Future-Proofing Franchising SEO: How All Points PR Is Driving Franchise Development Digital Strategies

Blog / All Points PR

Future-Proofing Franchising SEO: How All Points PR Is Driving Franchise Development Digital Strategies The digital landscape is rapidly changing. AI tools like Google’s Search Generative Experience (SGE) are reshaping the way information is delivered, curating answers directly within search results rather than directing users to a traditional list of paid and organic links. For franchise

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Northern Illinois Franchise Association Q2 Panel

Key Takeaways NIFA Q2 2025: Modern Marketing in Franchising

Blog / All Points PR

Key Takeaways NIFA Q2 2025: Modern Marketing in Franchising Franchise success continues to hinge on one critical factor: a strong, aligned partnership between franchisors and franchisees. Nowhere is that more evident than in the way brands approach modern marketing. At this quarter’s Northern Illinois Franchise Association (NIFA) luncheon, a panel of seasoned franchise marketing leaders

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How Franchise Brands Can Maintain Trust in Unpredictable Times

Blog / All Points PR

How Franchise Brands Can Maintain Trust in Unpredictable Times From shifting labor laws to climate disasters and global supply chain fluctuations, franchise brands are navigating more external pressure than ever. The disruptions may be out of your control, but you do have control over how your brand responds. At All Points PR, we’ve partnered with

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What Makes a Good Franchise Development Website?

Blog / All Points PR

What Makes a Good Franchise Development Website? A strong franchise development website is an indispensable part of the lead generation process. For many potential franchisees, a brand’s website is their first impression of the franchise opportunity. Every aspect of your franchise development website—from effective graphics, video and copy to the placement of your inquiry form

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Looking to overhaul your integrated franchise development PR strategy? All Points PR President and co-founder Jamie Izaks shares where to start.

How to Plan for Your Integrated Franchise Development PR Strategy

Blog / All Points PR

How to Plan for Your Integrated Franchise Development PR Strategy When launching a lead generation strategy, you’ll likely see the benefits of increased brand awareness, higher engagement and stronger franchisee interest within a few months if you take the time to set yourself up well. A proactive, strategic approach is essential for keeping your brand

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