Tag Archives: recap

APPR Seminar: Content Marketing Lead Amanda Goecke Shares Updated SEO Systems and Processes

APPR Seminar: Content Marketing Lead Amanda Goecke Shares Updated SEO Systems and Processes

On Thursday, August 20, Content Marketing Lead Amanda Goecke led our August team seminar and shared several exciting updates from the content marketing department.

Amanda kicked off her presentation with an overview of updated systems and processes regarding SEO, or “search engine optimization.” SEO involves the process of increasing the quantity and quality of website traffic, as well as improving site visibility, for organic searches. This is primarily achieved through tactics including keyword usage and inbound/outbound linking.

The seminar also touched on how Google Analytics and its tracking tools can be used to enhance SEO and reporting efforts and drive results for our clients. Whether through content marketing, digital strategies or press releases, SEO is a strong component that can be applied across departments at All Points PR to optimize our writing. Amanda closed out the sessions by sharing a new strategy for developing future content plans.

This month’s seminar served as a great time for the team to learn about new developments within the content marketing department and how they can be integrated throughout the agency.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office and stay up-to-date on our latest seminars.

The NIFA Hosts June Virtual Event: Pandemic-Inspired Innovations and Learnings

The NIFA Hosts June Virtual Event: Pandemic-Inspired Innovations and Learnings

Due to circumstances regarding COVID-19 and social distancing, the Northern Illinois Franchise Association (NIFA) hosted its second virtual event over Zoom on Wednesday, June 24: “Pandemic-Inspired Innovation and Learning.”

If you didn’t get a chance to attend the virtual event, or you would like to review the discussion, click here to download the video recording. You can also download the presentation slide deck that was shared by clicking here.

The virtual event, sponsored by All Points Public Relations and Marks & Klein, featured several presentations led by a panel of distinguished entrepreneurs and franchise executives. The panel shared their learnings following the outbreak of the COVID-19 pandemic and ways to evolve, inspire, and to build and nurture relationships during a global crisis. An audience Q&A followed the presentations.

We’d like to extend a huge thank you to all of our panelists who made this event possible. Whether within the food, technology, service or caregiving industry, each panelist emphasized the importance of being nimble, remaining optimistic, communicating often and always navigating with a set plan. Their insights fueled a valuable discussion, and we appreciate their time and input.

You can review the list of presenters below:

We encourage you to stay connected through the NIFA LinkedIn group, and be on the lookout for future events. We hope to meet in person for our next gathering!

Visit www.northernilfranchise.org for more information about the organization.

APPR May Seminar Led by Professional Speaker Anne Bonney

APPR May Seminar Led by Professional Speaker Anne Bonney

The All Points PR team recently welcomed professional speaker Anne Bonney to lead our monthly seminar on Monday, May 18, entitled: “Ignite Your Team: Leadership and Collaboration Summit.”

Anne specializes in delivering “engaging, inspiring and educational programs igniting the courage in audiences to embrace the discomfort of change, effective communication and presenting.” She connected with the team over multiple sessions via Zoom and led interactive discussions on leadership, effective communication and conducting virtual meetings and presentations.

The global COVID-19 pandemic has certainly redefined the way in which we work and communicate with one another, a change that many professionals around the world needed to adapt to very quickly. Anne shared a variety of tips and tricks to consider as we work remotely and practice social distancing, many of which focused on leading team meetings, conference calls and presentations virtually. She demonstrated several functions we can leverage via Zoom, such as polls, chat messages and screen annotating. Anne also expanded on ways in which we can reframe our approach to communicating with one another to effectively convey our thoughts and ideas.

We’d like to extend a huge thank you to Anne for spending the day with the APPR team and leading such a spirited discussion on leadership and collaboration. Our team looks forward to implementing these learnings through our work, remotely and when we’re back in action inside the office.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office and stay up-to-date on our latest seminars.

April APPR Seminar Led Virtually by COO & Executive Vice President Lauren Izaks and President Jamie Izaks

April APPR Seminar Led Virtually by COO & Executive Vice President Lauren Izaks and President Jamie Izaks

On Thursday, April 30, The All Points PR team hosted its first-ever virtual seminar via Zoom, led by COO and Executive Vice President Lauren Izaks and President Jamie Izaks.

Jamie kicked off the seminar by diving into some of the positives we’ve shared as a team so far this year. This reflection included our growth as an agency and the strategic planning we’ve implemented with our clients, from the beginning of Q1 to navigating the current COVID-19 pandemic.

Lauren then took the virtual stage to cover a variety of topics related to working from home, returning to the office and keeping our mental and physical health top of mind. While the uncertainty of this time can be overwhelming, Lauren offered a variety of tips and tricks addressing these areas, as well as ways to keep ourselves grounded. Complete with a demo of the “box breathing” technique, she provided plenty of thoughtful insights on managing our work, health and wellness. Ultimately, we were reminded of the importance of staying focused and channeling our energy toward situations that we can control.

Although the team couldn’t be together physically for the April seminar due to social distancing, it was an essential time for us all to gather and reflect on the impact of the current situation at hand. It’s critical that we remain positive, continue to work together as a team and keep pushing forward, both personally and professionally. Thank you to Lauren and Jamie for hosting such a great seminar, and we look forward to all that’s in store for the next one!

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.

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The NIFA Hosted Its First-Ever Virtual Event: How to Come Out of the Gate Strong and With the Right Approach

The NIFA Hosted Its First-Ever Virtual Event: How to Come Out of the Gate Strong and With the Right Approach

Due to circumstances regarding COVID-19 and social distancing, the Northern Illinois Franchise Association (NIFA) hosted its first-ever virtual event over Zoom on Wednesday, April 29: “How to Come Out of the Gate Strong and With the Right Approach.”

The virtual event, sponsored by All Points Public Relations and Marks & Klein, featured several presentations led by distinguished franchisee and franchisor leaders and vendor partners to encourage proactive planning for the future. An audience Q&A followed the presentations.

This event enabled professionals in the franchising industry throughout the Chicagoland area and beyond to share ideas and gain insight on how to recover, rebuild and reenergize in the wake of these global economic changes. There has never been a more important time to plan for success.

We’d like to extend a huge thank you to those who could attend and to all of our presenters who made this event possible. Their insights fueled a valuable discussion on the challenges and opportunities facing the franchising industry amidst the COVID-19 pandemic. Please see below to review the order of presenters, their roles and the topics covered:

  • Samuel Stanovich, Area Representative and Franchisee, Firehouse Subs: “Franchisee Support and Real Estate Opportunities”
  • Ken McAllister, President and Founder, MY SALON Suite: “How to Get the Customer Back”
  • Meg Schmitz, Senior Franchise Consultant: “Networking & Career Moves”
  • Patrick Lucas, Director, BMO Harris Bank: “Working with Your Banking Partner During the Pandemic”
  • Bailey Hewitt, Senior Director, and JoeyLauren Jiracek, Senior Account Lead, All Points Public Relations: “Lead Generation”
  • Peter Block, Executive Vice President, Colliers International: “How Has This Changed the Real Estate Market?”

If you didn’t get a chance to attend the virtual event, or you would like to listen to the presentations and Q&A again, click here to download the video recording. You can also download the presentation slide deck that was shared by clicking here.

We remain optimistic about the better days ahead, and will continue to share our knowledge and proactively plan for the future. We encourage you to stay connected through the NIFA LinkedIn group, and be on the lookout for future events.

Visit www.northernilfranchise.org for more information about the organization.

The All Points Team Discusses Work from Home Best Practices During March Seminar

The All Points Team Discusses Work from Home Best Practices During March Seminar

It’s now more important than ever to be connected, especially during times of uncertainty. In light of recent developments, the All Points team grouped up for our March seminar earlier in the month before departing the office to work from home.

Led by COO and Executive Vice President Lauren Izaks and Senior Director Bailey Hewitt, the March seminar focused deeply on best work-from-home practices. It’s essential that we leverage the tools and systems we have in place to stay productive and connected. This seminar served as a great opportunity to implement our new collaborative workflow tool, Monday.com, for work-from-home purposes. We explored all the ways in which we can work together, organize our tasks and create consistency across the board by using the comments section, “My Week” function, email alerts, status labels and more.

As a tight-knit office, we understand the significance of communication, especially when it comes to the support of our clients and staying strong as a team. By aligning on best practices, our team members are better equipped to approach each day with a solid plan.

Here are a few tips we encourage those working from home to keep in mind:

  • Get ready as if you were leaving for work (take a shower, get dressed, etc.)
  • Create a dedicated workspace
  • Maintain regular working hours and mealtimes
  • Limit household distractions (electronics, roommates, family members, etc.)
  • Stretch, stand and stay active – consider at-home workouts and fitness apps

The health and safety of our team members, families, clients and communities is of utmost importance. Maintaining social distance during this time allows us to keep ourselves and others healthy, and continue to provide effective integrated public relations support to our clients.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.