PRspectives BLOG

2020 Outlook: 5 Top PR and Social Media Trends to Power Up Franchise Sales, Revenues and Brand Awareness

2020 Outlook: 5 Top PR and Social Media Trends to Power Up Franchise Sales, Revenues and Brand Awareness

The turn of the year is almost here, which means that the IFA Annual Convention is just around the corner! Many will be at the convention looking for ways to amplify their franchise sales, revenues and brand awareness. All Points PR will be there with fresh ideas on how to maximize trending PR and social media strategies to Power Up your brand.

As you look ahead to getting the most out of your time at the Convention, make plans to meet with us to learn more about today’s cutting-edge lead generation and revenue-building strategies. Here’s a sneak peek at what we’ll have top of mind at the IFA Convention to energize your franchise in the year ahead. We hope to see you there!

Election Year

With election year just around the corner, the media’s attention will be heavily focused on the political debates and issues. So, how can your franchise development and brand messaging break through the clutter? Timing will be more important than ever, along with the right angles to effectively insert your concept into the conversation.

 User-generated content

The voice of your franchisees and fans can make a huge impact. Strong testimonials reflect well on your brand, and help establish credibility in a time where trust is everything. What platform can you provide to help them share more often about your brand? What’s most important is that the content is authentic.

Functional content

People want to research on their own, and with access to a wide variety of devices and technology platforms, it’s never been easier to do so. What content should you share to create loyalty or interest? Think infographics and short videos – ensure that the content is digestible and, more importantly, adds value for the viewer. 

Community Engagement

Consumers and franchise investors value authenticity and social responsibility, so it’s important for your brand to get involved with organizations that represent your values. When consumers use a product or service of a socially responsible company, they feel like they’re doing their part. The same holds true for franchise investors who want to align with a brand that reflects their values.

Social Media

You only have a few seconds to grab your audience’s attention, so make them count. Do you have a live streaming strategy? Eye-catching imagery on file? Video content with good production value? Create an arsenal of content spanning multiple mediums that can be shared across various platforms – remember that content can and should be repurposed in multiple ways to help you gain the most mileage.

All Points PR’s Gillian Losh and Alex Sanchez Share Key Takeaways from the PRSA 2019 International Conference

All Points PR’s Gillian Losh and Alex Sanchez Share Key Takeaways from the PRSA 2019 International Conference

The All Points PR team is constantly looking for new ways to stay on the forefront of the industry and explore today’s latest and most pressing topics in public relations, social media and content marketing. Director Gillian Losh and Public Relations Associate Alex Sanchez recently attended the Public Relations Society of America 2019 International Conference in San Diego, CA, and the rest of the All Points team had the pleasure of hearing more about their experiences during the November seminar.

Featuring workshops and keynote speakers, including renowned journalists Bob Woodward and Laura Ling, the PRSA conference offered the exclusive opportunity to network with communications professionals and gain practical insights into today’s public relations landscape.

With tailored discussions about digital marketing, crisis management, big data and measurement and more, Gillian and Alex enjoyed the opportunity to hear from industry leaders on today’s best practices, trends and outlooks. Key takeaways included ways to enhance pitching with data, the importance of keeping an updated crisis playbook and the effect of tailoring your language to your audience by avoiding too many buzzwords and industry jargon.

Our monthly seminars serve to promote ongoing education and refinement of skills, motivating and inspiring our employees via relevant topics and out-of-the-box ideas. We thank Gillian and Alex for sharing more about their time at the PRSA 2019 International Conference, and we look forward to implementing and continuing their learnings across the agency.

Be sure to check out All Points PR on Facebook and Twitter to hear about our latest seminars, and follow along on Instagram to keep up with the office.

Learn What the All Points Team is Thankful for This Holiday Season

Learn What the All Points Team is Thankful for This Holiday Season

It’s that time of year again – the All Points PR team is taking a moment to reflect on what we’re thankful for this holiday season. Whether personal or professional, our team has plenty of things to give thanks for. Check it out below.

Mackenzie: I’m thankful for the support of family and friends and the gift of a strong intuition.

Lauren: I’m thankful for the journey.

Sydney: I’m thankful for my beautiful daughter, always supportive husband and of course my cuddly pup.

Gautier: I’m thankful for the All Points team. We’re a fun, smart bunch who are dedicated to supporting clients and each other!

Amanda: I’m thankful for my incredibly supportive loved ones who are always there for me.

Bailey: I’m thankful to have a great support system — whether it’s my awesome colleagues or my family, I’m lucky to be surrounded by people who encourage me to rise to the occasion every day. 

Kate: I’m feeling especially thankful for not just my health but also the health of my friends and loved ones. This includes the health of my two very old 18-year-old cats, which I am very thankful are still around for yet another Thanksgiving!

Cole: Besides my family and friends, I’m thankful for getting to work with an amazing group of people here at All Points (who are friends now too)! Even if I’m having a bad day, I know that I’m bound to smile at some point because of the positive vibes sent out by our team. Big shout out to Alex, Allie, Syd and even stepmom Bailey on Pod 2 for always being supportive and making the workweek easier to handle.

Marin: I’m thankful that I recently moved closer to family and get to reconnect and spend more time with them after four years in Iowa. I’m especially grateful that I’m able to spend this year with my sister before she goes off to college next year. She may borrow (and “forget” to return) all of my shoes, but I still love eating junk food and watching bad reality TV with her!

Gillian: I’m thankful for the opportunity to learn new skills this year, like how to grow mushrooms and learning to play hockey. And, I’m thankful for my sweet, loving family and friends who are always supportive of my new hobbies, no matter how unexpected.

Tracey: I’m thankful for my husband (we got married this year!), moving back to Lake Forest to be closer to my family, starting a new job and, of course, our amazing pup Bayley. Oh, and getting to enjoy Chicago-style pizza again!

Spencer: I’m thankful for long-sleeve, button-down flannel shirts. They’re a staple in my wardrobe and are perfect for when the office gets a little chilly.  

Rachel: I’m thankful for family and being able to catch up during the holidays after being apart for so long.

Alex S: I’m thankful for my colleagues here at All Points — and for having a team that can work out/run together, but can also eat lots of bundt cake and Cafe Zupas together too!

Nicole: I’m thankful to have so many creative and supportive friends surrounding me. We push each other to do better and occasionally convince each other to make impulsive purchases, but I wouldn’t have it any other way.

Katie: I’m thankful for my friends, family, health and awesome team at APPR!

Annie: I’m thankful for living in Chicago – the city has provided me with an abundance of fun activities and restaurants to try, close proximity to family and friends, plenty of professional development opportunities, passionate sports teams and snowy winters that make me appreciate beautiful Chicago summers even more!

Mia: I’m thankful to be participating in two Thanksgiving celebrations with my family where I’ll get to indulge in endless mashed potatoes and stuffing all day long.

Jessica: I’m thankful for my supportive family and the opportunities I’ve been given.

Alex H: I’m thankful for my family, friends and, most importantly, Harry Styles.

Meredith: I’m always thankful for the support of my family and friends — including my coworkers who have become great friends!

Jamie: I’m thankful for the opportunities that I have to experience new adventures, both personally with my family and professionally with the APPR family. I’m grateful for the journey.

Jonathan: I’m thankful to have the best parents in the world, and to have a brother that I can call my best friend. I’m thankful to have friends from around the country that I can also call my family. I’m also thankful for the whole All Points PR team for providing me with the opportunity to begin my career.

Maddy: My family has been so supportive, and I’m thankful for all the help that they have given me. This season, I’m thankful for getting to spend this holiday with them.

Allie: I’m thankful for spending time with my loved ones this holiday season and for snowboarding season to be back!

COO’s Corner: Reflecting on This Year’s PRo Community Project

COO’s Corner: Reflecting on This Year’s PRo Community Project

This past spring, the All Points PR team proudly launched The PRo Community Project. Through this exciting initiative, we set on a journey to partner with a Chicagoland nonprofit and offer free public relations services centered on an upcoming event, as well as volunteer support with a special Positive Impact program.

The All Points team was thrilled to connect with Culinary Care, an organization dedicated to delivering “one less worry” by providing free, nourishing meals from local restaurants to cancer patients and their families. Leading up to the organization’s charity event, the Gourmand Gala, our office came together to provide public relations and media support, as well as social media content and influencer outreach, to help spread awareness of Culinary Care’s mission and the gala.

On Thursday, October 17, the entire All Points team saw the project come full circle with the opportunity to volunteer at Culinary Care’s Gourmand Gala for our quarterly Positive Impact program. Hosted at the beautiful Chicago History Museum, the Gourmand Gala welcomed hundreds of foodies, philanthropists and cancer survivors with one goal in mind: to help fill the plates of those fighting cancer. This year, the charity event raised $250,000 toward Culinary Care’s mission to support patients and families in need.

The pairing of the new PRo Community Project and our ongoing Positive Impact program stands as an incredible milestone in 2019 for All Points. Our Positive Impact program reflects our commitment to corporate social responsibility through passionate philanthropic efforts, and the launch of the PRo Community project further extends our ability to make a meaningful impact on community organizations that do good for others. We look forward to all that’s yet to come for the project and the organizations we serve.

Lauren Izaks is the COO and executive vice president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.

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