PRspectives BLOG

All Points PR Associate Lauren Baca Shares Lead Ad Primer

All Points PR Associate Lauren Baca Shares Lead Ad Primer

 

One of the most essential components to the All Points PR employee experience is our commitment to ongoing learning and education. To that point, PR Associate Lauren Baca recently took it upon herself to learn the ins and outs of LinkedIn lead generation ads and educated the team during the monthly seminar.

Lauren, while not an expert in social media strategy or even a Social Media Associate, did substantial research and discussed the ways that our PR team can harness the expertise of our social media team. With so much information at our fingertips online, it’s more accessible than ever to better educate our clients – and ourselves – on how lead generation ads can be a successful component to any earned or owned media campaign.

She explained the role that lead generation ads play in an overall franchise growth/lead acquisition strategy, and the team now has a more comprehensive overview of this complex topic to apply to our day-to-day PR, content marketing and social media work. From answers to common lead generation questions to in-depth understandings of how to target, retarget and create lead ads, the All Points team is prepared for even more franchise development social media trends.

Lauren’s presentation encouraged the team to find topics they’re curious about and to take the first step toward learning them, thus adding valuable services and expertise to our client offerings. Stay tuned for December’s seminar!

Watch All Points PR President Jamie Izaks Explain the Importance of a Social Media Influencer Strategy

Watch All Points PR President Jamie Izaks Explain the Importance of a Social Media Influencer Strategy

Social media influencers are increasingly becoming an important component of the public relations mix. As influential “everyday” citizens, they lend a voice of credibility to your brand while showing off your product or service in a favorable light. Plus, they create content that can be repurposed many times over.

All Points PR President Jamie Izaks recently appeared in a short video to talk about ways to work with social media influencers to secure multi-platform press opportunities. He discussed some ways that All Points has found success working with influencers to promote our various franchise clients.

Click here to watch Jamie’s video on the All Points PR Facebook page. Be sure to follow along for even more quick tips.

Jamie Izaks Featured on Social Geek Radio

Jamie Izaks Featured on Social Geek Radio

We’re proud to say that many franchise and public relations publications consider All Points a resource and expert source on the franchising, PR, writing, editing and social media topics of the day. To this point, we at All Points want to share some secured publicity of our own.

All Points PR President Jamie Izaks was recently featured on Social Geek Radio to share his thoughts about establishing social media policies for franchisees. Jamie did a 35-minute segment on the topic, recognizing that between politics, natural disasters and celebrity scandals, it’s a tumultuous time to be in the media. He shared how franchise brands should handle social media on all levels.

Click here to listen to Jamie’s segment on Social Geek Radio.

From podcasts, bylines, national and trade press down to the local and regional media, All Points has the experience it takes to foster mutually beneficial media relationships to further the reputation of our franchise clients – and All Points itself.

To see more secured press that we’ve garnered for our clients and for All Points, click here.

All Points PR Associate Joey Jiracek Inspires Team to Think Creatively

All Points PR Associate Joey Jiracek Inspires Team to Think Creatively

The All Points PR team recently had a burst of creativity at the monthly team seminar, facilitated by PR Associate Joey Jiracek.

Joey’s presentation focused on harnessing the creativity within us all. As PR professionals, we are skilled in creative areas from writing and pitch development to communication strategy and team building.

As a team, we participated in a few improv-inspired activities to warm us up creatively. One of the most fun parts of Joey’s presentation was called the “185 Joke Structure,” where the team comes up with a joke along the lines of, “185 (blanks) walk into a bar. The bartender says “Sorry, we don’t serve (blanks) here,” so the (blanks) say (punchline).”

A great example by Account Lead Mackenzie Coopman: “185 almonds walk into a bar. The bartender says, we don’t serve almonds here. The almonds say, ‘that’s nuts!’”

We also explored how to use “yes, and,” a common improv theme, to spice up our brainstorming. Check out the All Points page to watch some of the fun streamed live!

Joey encouraged the team to dig deep and see where we can find small ways to inject our daily work with big doses of creativity, which will benefit our clients and our team as a whole. Stay tuned for November’s seminar!

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