PRspectives BLOG

Have You Checked Out All Points’ PR Tip of the Month?

Have You Checked Out All Points’ PR Tip of the Month?

According to a Radicati study, the average American worker receives 88 emails per day. That’s a staggering amount of in and outbound messages – especially when you consider how many reporters must receive from PR pros like us. That means that reporters everywhere are getting a constant barrage of pitches, trying to sell them on writing stories for a vast array of individuals and companies.

It’s our job to help our clients’ stories stand out from the noise. All Points PR Account Lead Mackenzie Coopman recently appeared in a video to discuss one of her favorite, most successful pitching methods – the “soft pitch.”

Watch Mackenzie’s video on the All Points PR Facebook page, and be sure to follow along for even more quick tips.

All Points PR Creative & Digital Lead Allie Kramer Shares Facebook Blueprint Info

All Points PR Creative & Digital Lead Allie Kramer Shares Facebook Blueprint Info

The world of social media is rapidly changing, and with every change, it’s worth evaluating how our clients’ social media and franchise development strategies may be impacted. This client-focused mentality is how we approach all developments in the world of social media and digital strategy – and no one is more educated on these topics than our fantastic social media team!

To this point, All Points PR’s Creative and Digital Lead Allie Kramer recently presented to the entire All Points team on the subject of Facebook Blueprint and how the program can be used to analyze social media metrics on behalf of our clients.

As Allie shared, Facebook Blueprint is a free resource that is built for marketers, developers, social media manager and business owners to dig deeper into their Facebook and Instagram analytics to better hone their messaging to hit the right target audience.

Since the three main objectives of any Facebook advertising campaign are awareness, demand generation and acquisition, Facebook Blueprint is a simple way to analyze the data provided by Facebook and Instagram ads and boosted post campaigns to be especially dynamic on mobile platforms. If you consider that the average consumer spends three hours a day consuming mobile content, with one in five mobile minutes going to Facebook or Instagram, it’s easy to see how this can translate for our franchise PR clients: smarter data that helps franchises find qualified leads and customers.

The All Points team was captivated by Allie’s presentation, and the whole office learned more about Facebook Blueprint and the analytics tracking process.

Stay tuned for September’s seminar!

All Points Attends Franchise Consumer Marketing Conference

All Points Attends Franchise Consumer Marketing Conference

All Points is passionate about being a group of lifelong learners, dedicated to constant growth and improvement in the fields of public relations, graphic design, content marketing, writing and communication. As such, we take every opportunity we can to learn from other industry experts, whether it’s at a large national conference or a local seminar.

Director Stephanie Blake recently attended the Franchise Consumer Marketing Conference in Atlanta, where she joined franchise industry insiders for a few days of networking and learning. With a host of new ideas to breathe new life into All Points’ content marketing, social media and media relations services, Stephanie presented her learnings to the entire All Points team.

Among Stephanie’s key takeaways was the idea of disruptive marketing – taking out the competition by doing something no one else is doing and earning franchisee/franchisor trust along the way. Stephanie also demonstrated the importance of developing relationships across industries, embracing storytelling and creating campaigns that work in a variety of geographic locations.

This month’s seminar provided our team with inspiring ideas and strategies from an informative seminar. As always, we look forward to serving our franchise industry clients with more in-depth skills and ever-evolving strategies for success.

Stay tuned for August’s seminar!

All Points Solidifies Reputation for PR and Writing Expertise with Bylines

All Points Solidifies Reputation for PR and Writing Expertise with Bylines

We’re proud to say that many franchise and public relations publications consider All Points a resource and expert source on the franchising, PR, writing, editing and social media topics of the day. To this point, we at All Points want to share some secured publicity of our own.

Recently, All Points was asked to contribute its expertise to PR News, sharing some tips for recent PR grads looking to break into the industry. APPR President Jamie Izaks discussed the importance of continuing to grow writing skills, ideas for creative networking and the value of persistence in the job search.

All Points also contributed a PR News byline about how to interview company executives to derive the best story angles from which to formulate a pitch. Jamie reflected on his days as a reporter and took a few lessons from that to interview clients effectively and transparently.

From bylines, national and trade press down to the local and regional media, All Points has the experience it takes to foster mutually beneficial media relationships to further the reputation of our franchise clients – and All Points itself.

To see more secured press that we’ve garnered for our clients and for All Points, click here.

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