All Points PR Propels Franchise Leads for Client Potbelly
by All Points Public Relations, June 15, 2016
Ever changing, the franchising industry continues to challenge the boundaries of entrepreneurship. These changes necessitate flexibility, adaptation and quick thinking when it comes to our public relations, social media and content marketing approaches for each individual franchise client. From small target markets to international expansion, each client is treated with a unique approach to suit their goals and needs.
All Points’ client Potbelly Sandwich Shop is ubiquitous in the Chicago area and other parts of the Midwest, but the sandwich brand was looking to expand its business in markets with no franchise or corporate presence. Potbelly knew that their food would sell itself, but needed direction creating and executing marketing for its development strategy in targeting areas with no brand recognition at all.
All Points put together an integrated plan that combined strategic local, regional and national earned media, email campaigns to nurture franchise leads and paid email blasts, display ads and retargeting.
Intrinsically successful, the integrated efforts generated targeted leads that resulted in closing franchise agreements in key markets such as Charlotte, Orange County, Upstate New York and Virginia, helping to build awareness for future expansion.
Check out the full case study here to read more about the exemplary results that All Points PR earns for our franchise industry clients.
Sydney Gives a Refresher on Organization During the June Team Seminar
by All Points Public Relations, June 14, 2016
At All Points, organization plays a crucial role in our ability to meet and exceed client expectations. We have many tasks that require our attention, and in order to make sure we manage our time well, we use a variety of organization tactics.
We have a strategic set of processes and systems in place that each team member follows. For example, we have monthly update reports that we complete for each client. We update these as the month goes on, which allows us to keep track of press coverage and expectations.
In addition to our office-wide processes, we all have individual systems in place for managing and keep tracking of media contacts, pitching priorities, press release development and press placements.
One of the great things about our team is that we are always willing to share our individual organization practices with each other. This month, Account Lead Sydney Trepel led the June seminar on organization.
During her presentation, she highlighted three different tactics she uses personally and a few she picked up from other team members.
In the office, we have found Evernote to be a great tool. Not only does this program have a great share feature, but it also has a mobile app. This is a convenient feature because we can keep track of our ideas and tasks wherever we are as long as we have Internet access. The app is also searchable, so it’s easy to quickly find what you’re looking for via mobile.
Other tools we utilize are Excel and traditional planners and calendars. Many team members use Excel to keep track of media contacts, press placements and pitching priorities. Others prefer to write things down in planners or on a calendar.
Thanks Sydney for giving the team a refresher on organization. There are dozens of tools available to those looking to streamline their systems and improve their time management practices, all of which make for a more organized client experience.
Stay tuned for next month’s seminar.
NIFA Announces First-Ever Social on June 22
by All Points Public Relations, June 1, 2016
The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its first-ever Social on Wednesday, June 22 at Rockit Bar & Grill (22 W. Hubbard St., Chicago) from 5:30-7 p.m.
The Social is co-hosted by NIFA and the Women’s Franchise Network (WFN), and will bring together franchisees, franchisors and vendors for a networking happy hour including an exciting raffle with great prizes, refreshing cocktails and delicious hors d’oeuvres. Both NIFA and WFN are local affiliates of the International Franchise Association (IFA).
For more information about the Social, visit www.northernilfranchise.org. If you’re in the Chicagoland area or will be June 22, we would be delighted to see you there! Please click here to secure your spot at the Social – registration is beginning to fill up!
Watch All Points PR President Jamie Izaks Explain in 90 Seconds Why Visual Storytelling on Social Media Will Make or Break Your Brand
by All Points Public Relations, May 16, 2016
As publicists, brand advocates and creative folks everywhere know all too well, the social media landscape is two things: extremely important and always changing. In order to stay on top of recent developments, All Points’ entire team meticulously researches and engages on several different channels to help our clients better represent their brands on social media.
All Points PR President Jamie Izaks recently appeared in a short video to talk about the importance of visual storytelling on social media. He used the example of client Vitality Bowls and a campaign the All Points team spearheaded on behalf of the brand, “Fuel Your Day.”
The campaign encouraged fans of the brand and customers to share photos of the ways they start their days off in a healthy, active way, which ties directly in with the Vitality Bowls brand lifestyle. As Jamie hints at in the video, social media is one of the most important ways you can engage with current and potential customers – so taking advantage of their attention with a carefully curated campaign can make the difference between new leads and stagnancy.
Click here to watch Jamie’s video on the All Points PR Facebook page. Be sure to follow along for even more quick tips.
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