All Points’ IFA Team Shares Lessons from Convention
by All Points Public Relations, February 21, 2017
During the February seminar, the All Points PR IFA delegation – Stephanie Blake, Bailey Hewitt, Mackenzie Coopman and Liz Robinson – shared their takeaways, lessons and some fun photos with the team.
The IFA convention is sponsored by the International Franchise Association and is considered to be the premier global franchising convention – as a franchise-focused PR agency, we were especially excited to hear from our delegation as they shared what they learned in terms of trends in franchise relations, management and leadership, financing, multi-unit growth, international growth, franchise development and social media/marketing.
The IFA team met with prospective and current clients and spent ample time networking and both facilitating and attending roundtable discussions. During the seminar, the team shared what they learned: the importance of presenting and measuring the value of PR in tangible ways to franchisors, the significance of storytelling in selling a franchise experience, the difference it makes to clients to speak the franchising language and the importance of trying new social media tactics for lead generation on social media.
In addition, the team expressed how much they learned from the keynote speakers, specifically Tim Ferriss and Marcus Buckingham. Overall, everyone enjoyed themselves and took home some relevant lessons about franchising, leadership, teambuilding and the PR industry.
Stay tuned for March’s seminar!
Will Snapchat’s IPO Influence the App’s Future?
by All Points Public Relations, February 15, 2017
Snapchat, the social media app best known for allowing users to send and receive images and videos that disappear in 10 seconds or less, has blown apart the world of social media as one of the pioneers of the “story” concept. Now, other apps like Instagram and Periscope are harnessing this component, but Snapchat remains immensely popular, with most of its users under the age of 18. The company itself is valued at over $20 billion after being on the market for just five years.
Earlier this month, Snapchat took the next step – releasing its IPO to investors eager to cash in on this opportunity. And when you talk about following the money, it extends further than investors – advertisers, already keen to reach younger audiences, are using sponsored geotags to promote brands to an engaged following.
However, concerns over the lack of marketing metrics for ads and demographic info have led many advertisers to transfer their budget into Instagram advertising instead, reaching a similar audience. Forbes says Snapchat is losing more money than ever, but also earning more, too, which may fluctuate in the months following the IPO.
As for its 158 million daily active users? No one seems to be giving up on Snapchat just yet. Users open the app an average of 18 times a day, which is all but compulsive usage. The model works – but is it sustainable?
Check out the full story on Mashable for more info on Snapchat’s IPO and industry experts’ opinions on the future of the app.
All Points Team Hits Vegas for IFA Convention
by All Points Public Relations, February 6, 2017
In what most in the franchising industry consider to be the most exciting few days of the year, several members of the All Points team headed for Vegas to participate in round table discussions, educational seminars and plenty of networking time with current and future franchise clients.
In addition to these enriching components, All Points President Jamie Izaks graduated from the Institute of Certified Franchise Executives program through the IFA, which certifies the highest standards of quality training and franchise education. Congratulations, Jamie!
Let’s hear from the All Points delegation what their favorite part of the convention was!
Mackenzie: IFA was filled with so much energy and it was contagious! It was great to learn about all facets of the industry and share with others the valuable role PR plays in building trust and awareness of emerging brands.
Liz: My favorite part of this year’s IFA convention was the positivity — people were open to chatting with others and looking to learn bits of information to take back with them. There was such a willingness to share industry knowledge and help others; very exciting!
Stephanie: I loved learning more about the franchising industry and different ways that we can advance our agency and our help our clients increase their brand awareness.
Bailey: I really enjoyed getting to meet, talk and share ideas with executives from a variety of franchises. During the roundtables, it was interesting to hear the hurdles brands have faced and the role marketing and public relations support have played in solving the problem. I’m looking forward to taking learnings from the convention and applying them to my work.
Jamie: It was great to see our clients face-to-face, learn more about franchising and marketing, listen to inspiring speeches (especially Tim Ferriss’!) and see All Points’ significant presence at the convention, including the beautifully branded tower.
Check out the All Points Facebook page for more photos of the convention.
Senior Content Marketing Lead Amy Lecza Gives Instagram and Twitter Tips
by All Points Public Relations, January 24, 2017
During the January seminar, All Points PR Senior Content Marketing Lead Amy Lecza shared some pro tips for increased engagement on Instagram and Twitter to help brands increase their interaction.
Amy’s presentation was centered on visibility – ensuring that all posts are easily searchable through relevant and popular hashtags as well as making sure that the most imperative information is easily found in the captions. Amy gave lots of examples of hashtag ratios to use, including national, local and topical hashtags to increase engagement.
For Twitter, Amy discussed ways to bring life to dry accounts, sharing information about how to turn general business news and articles about productivity, company culture and industry know-how into posts that generate likes and retweets. She also shared examples of how graphics and visuals affect engagement numbers, reminding us to supplement our posts with photos, videos and even gifs.
As the social media landscape changes, it’s important that we be able to provide our clients with the best tips to keep their pages growing and their audiences engaged. Amy’s seminar helped us keep these goals in mind.
Stay tuned for February’s seminar!
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