PRspectives BLOG

Office Education Encourages All Points Team to be Lifelong Learners

Office Education Encourages All Points Team to be Lifelong Learners

Team ImageThe typical employee spends at least 40 hours a week in the office – that’s a third of the entire workweek – which is a considerable amount of time. At All Points, we do everything we can to cultivate an office culture that promotes ongoing learning and education. We feel that every member of our team has valuable strengths that enrich the office atmosphere, helping us all to learn and grow as a group.

One major component to our office environment is learning. We emphasize ongoing learning from day one, letting team members at every level know that abundant opportunities exist to amplify existing skillsets. From monthly seminars run by different team members on a variety of topics – think writing skills, phone pitching, research, current events, organization and professional development – to industry convention, we do everything in our power to make sure our team is enriched and engaged.

In addition to the seminars, we also enhance our culture of learning with in-office brainstorming sessions, collaborative account analyses and a review process that prioritizes individualized professional goals.

Check out the pictures from All Points’ most recent seminar here, and don’t forget to follow us on Facebook and Twitter for more updates!

President Jamie Izaks Discusses Ways to Build a Strong Media Pitch

President Jamie Izaks Discusses Ways to Build a Strong Media Pitch

JamieFor this month’s team seminar, President Jamie Izaks shared with our team various sources of inspiration to look to when developing a pitch that resonates with the media. From researching media outlets to reviewing clients’ marketing calendars, there are countless avenues a publicist can take to find the best story to tell.

With that said, how can we ensure that our pitches are those that the media will latch on to? According to Jamie, it’s important to keep a pulse on the news cycle, national trends and national holidays to see if any can be incorporated into your pitch. For example, a producer is much more likely to commit to a cooking segment with your barbecue restaurant client if it’s Father’s Day or Fourth of July weekend.

Our team enjoyed the refresher on pitch development as well as the opportunity to learn directly from our founder some of his most helpful tips. Jamie’s presentation reminded us that we have dozens of tools and resources at-hand to make an immediate impact with the media through storytelling.

Stay tuned for August’s seminar!

NIFA Mixes and Mingles at Social Happy Hour

NIFA Mixes and Mingles at Social Happy Hour

Photo CollageThe Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office, recently hosted its first-ever Social on June 22.

Co-hosted by NIFA and the Women’s Franchise Network (WFN) and co-sponsored by DLA Piper and Laner Muchin, the social was held at River North’s Rockit Bar & Grill, further reinforcing NIFA’s commitment to providing networking and learning opportunities for the Chicago area’s franchisor, franchisee and supplier population.

Guests and NIFA/WFN membership enjoyed a networking happy hour at the trendy, spacious downtown space, right in the heart of the city. Delicious hors d’oeuvres (the buffalo mac n’ cheese was a favorite!) and complimentary cocktails were served, and many attendees walked away with amazing prizes from the raffle including an iPad, Apple TV, Cubs and Sox tickets and much more.

The NIFA September Luncheon is coming up! Click here to visit the site to learn more about the organization.

All Points PR Propels Franchise Leads for Client Potbelly

All Points PR Propels Franchise Leads for Client Potbelly

Screen Shot 2016-06-15 at 2.44.05 PMEver changing, the franchising industry continues to challenge the boundaries of entrepreneurship. These changes necessitate flexibility, adaptation and quick thinking when it comes to our public relations, social media and content marketing approaches for each individual franchise client. From small target markets to international expansion, each client is treated with a unique approach to suit their goals and needs.

All Points’ client Potbelly Sandwich Shop is ubiquitous in the Chicago area and other parts of the Midwest, but the sandwich brand was looking to expand its business in markets with no franchise or corporate presence. Potbelly knew that their food would sell itself, but needed direction creating and executing marketing for its development strategy in targeting areas with no brand recognition at all.

All Points put together an integrated plan that combined strategic local, regional and national earned media, email campaigns to nurture franchise leads and paid email blasts, display ads and retargeting.

Intrinsically successful, the integrated efforts generated targeted leads that resulted in closing franchise agreements in key markets such as Charlotte, Orange County, Upstate New York and Virginia, helping to build awareness for future expansion.

Check out the full case study here to read more about the exemplary results that All Points PR earns for our franchise industry clients.

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