PRspectives BLOG

All Points PR Volunteers at Cradles to Crayons in Chicago for Positive Impact Program

All Points PR Volunteers at Cradles to Crayons in Chicago for Positive Impact Program

On Thursday, September 19, the All Points PR team volunteered at Cradles to Crayons in Chicago, IL for our third quarter Positive Impact program.

Cradles to Crayons is a nonprofit organization that equips children from birth through age 12 living in homeless or low-income situations with the essential items they need to thrive – at home, at school and at play. Volunteers can help prepare customized packages of clothing, shoes, books and more for distribution to tens of thousands of children in the communities it serves throughout the year.

At Cradles to Crayons, the All Points team broke up into two groups, with one group sorting through donations in “general sort,” and the other group working in “outfits.” In general sort, the team organized different items into bins, such as clothing, school supplies, baby gear and hygiene products. In outfits, the team put together different clothing packs for girls and boys of different ages, matching together appropriately sized pants, sweaters, shirts and other essential clothing items for the new season.

While working in these groups, the All Points team followed one of the organization’s beliefs, “Quality = Dignity,” to ensure children and families in need are receiving the best and most functional items possible.

Cradles to Crayons reports that there are more than 180,000 children in Chicago who are in need of the essential items that Cradles to Crayons provides. After two hours of volunteering, we were able to help a total of 183 of these children!

The All Points team strives to positively impact communities far and wide through our philanthropic and volunteer efforts with the Positive Impact program. We are passionate about our commitment to corporate social responsibility and making a positive impact on meaningful social, community and environmental organizations. We look forward to the next Positive Impact program and the cause we will serve!

Click here to learn more about the Positive Impact program.

NIFA Looks Ahead to Franchising in 2020 With a Panel Discussion During the 2019 September Luncheon

NIFA Looks Ahead to Franchising in 2020 With a Panel Discussion During the 2019 September Luncheon

The Northern Illinois Franchise Association (NIFA), co-founded by Jamie and Lauren Izaks and Andrew Bleiman, recently hosted its 2019 September Luncheon at Carmine’s in Rosemont.

With more than 50 guests in attendance and hosted just a day before the start of Franchise Expo Chicago, the September Luncheon featured a spirited panel discussion, Franchising in 2020: The Opportunities and Issues for Franchisors and Franchisees. Focused on three core topics, 1.) Franchise Sales Predictions; 2.) Maximizing Franchise Lead Generation; 3.) The 2020 Franchisee, the panel included:

  • Peter Baldine, President, Moran Family of Brands and Accelerated Development, Inc.
  • Ed Yancey, Vice President of Franchise Development, B.GOOD
  • Cameron Cummins, Co-Founder, Pivotal Growth Partners
  • Lizi Wahl, Director of Marketing, Young Rembrandts

The group of distinguished franchise executives discussed a variety of issues and opportunities that the future of franchising faces, including the impact of the 2020 election on franchise sales, site selection in “hot” markets, the ins and outs of social media lead generation and the millennial franchisee. The panel emphasized the importance of ensuring that every prospect is properly educated on the franchise opportunity and that they share the same culture and brand values.

Other key focal points included insights on the risks and advantages of multi-unit ownership for franchisors and franchisees, as well as setting up expectations and ample support for franchisees in the changing landscape of franchising. An audience Q&A followed the discussion.

The September Luncheon was sponsored by Shambliss Security, a provider of cybersecurity solutions with a specialized offering for franchise organizations, Plante Moran, dedicated to providing audit, tax and consulting services to the franchise industry with an understanding of the unique nature of franchise operations and Laner Muchin, the premier law firm concentrating exclusively in the representation of employers in labor relations, employment litigation, employee benefits and business immigration.

In addition to the discussion, panelists and guests of the NIFA 2019 September Luncheon enjoyed time to network and eat delicious food, including Fried Calamari and Stuffed Mushrooms, a choice of Whitefish Piccata, Boneless Chicken Milanese or Rigatoni Alla Vodka, followed by a Chef’s Selection of Mini Desserts.

We want to thank all of the panelists, guests and sponsors for another incredible event, and look forward to our next gathering! These events allow NIFA to continue its work educating the Chicagoland community about the most pressing franchise-related topics of the day and encourage exclusive networking opportunities.

Stay tuned for details on the upcoming 2019 December NIFA Luncheon, and visit www.northernilfranchise.org for more information about the organization.

All Points Director Gillian Losh Offers Media Training Tips During September Seminar

All Points Director Gillian Losh Offers Media Training Tips During September Seminar

The All Points team runs on a strong set of processes and systems to ensure everything in the office runs smoothly, and a great way to encourage fresh ideas regarding these is through seminar.

Director Gillian Losh took the lead of our September seminar to explain the purpose and importance of the media training process. From travel logistics to interview responses and props for television segments, Gillian covered all the bases of seeing through a successful media opportunity.

Overall, Gillian stressed that media training is a tool that serves to foster relationships with our clients and the media and to ensure everyone is on the same page and prepared with confidence. It’s also a great way for the All Points team to dive deeper into the expertise of our clients and their franchisees.

Our monthly seminars serve to promote ongoing education and refinement of skills, motivating and inspiring our employees via relevant topics and out-of-the-box ideas. We thank Gillian for sharing her helpful insights and experience in media training with the team!

Be sure to check out All Points PR on Facebook and Twitter to hear about our latest seminars, and follow along on Instagram to keep up with the office.

COO’s Corner: Take Control of Your Career with Continued Education

COO’s Corner: Take Control of Your Career with Continued Education

Recent studies have shown that growth opportunities, including continued education, are a top priority for today’s workforce – especially for millennials. In fact, one study found that 87% of millennials rate “professional or career growth and development opportunities” as important to them in a job, as opposed to the 69% of non-millennials who answered the same.

Continued education and professional development is a must, and at All Points, we take the two very seriously to ensure our team feels fulfilled in the workplace, both personally and professionally. In the spirit of back-to-school season, I’d like to take a moment to discuss one of the ways in which we promote continued education: monthly seminars.

Every month, someone from the All Points team presents to the office during seminar, speaking on a variety of current topics such as social media trends, relationship building with reporters and refining communication skills. This year alone we’ve covered many verticals, from best practices of pitching the media to executing creative and integrated campaigns. Plus, seminar is also a great time to gather for learning opportunities from professionals outside of the office. In March, we enjoyed the chance to dive into the digital trends of 2019 and beyond with a representative and sales leader from Google.

One of the reasons our seminars are such a huge hit is due to the diverse backgrounds and experiences each team member brings to the table. However, the beauty of seminar also lies in the planning process itself. With the guidance of Senior Director Bailey Hewitt, individuals or groups prepare slides, handouts and interactive exercises before their assigned seminar date. In order to finalize each presentation, Bailey will meet with the presenters to go through a test-run. The thorough, active planning and the delivery of the seminar really drive home the key takeaways for each presenter as they work to further develop their craft and share their findings with the office. After all, the best way to learn is to teach!

At All Points, employees come to find very quickly why we do seminar, and how these opportunities allow us to dive deeper into our careers by incorporating a variety of perspectives into our everyday lives. I believe we’ve all found that our seminars provide a nice change of pace every month to learn new information, teach relevant topics and reflect on how what we’ve learned can be applied to multiple facets of our lives, not just the workplace.

I look forward to what is yet to come in 2019 during our monthly seminars, and what the team will do next with these continued learnings.

Lauren Izaks is the COO and executive vice president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.

See More Posts