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Celebrate “National Read a Book Day” with Picks from The APPR Book Club

Celebrate “National Read a Book Day” with Picks from The APPR Book Club

National Read a Book Day is this Sunday, September 6. To help you get into the reading spirit, the All Points PR team has some page-turners to share from our office book club!

The All Points Book Club was started in June 2018, and since then, we’ve read:

  • The Woman in the Window by A.J. Finn
  • Commonwealth by Ann Patchett
  • Educated by Tara Westover
  • The Incendiaries by R. O. Kwon
  • Devil in the White City by Erik Larson
  • Where the Crawdads Sing by Delia Owens
  • Daisy Jones and The Six by Taylor Jenkins Reid
  • The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid
  • The Silent Patient by Alex Michaelides
  • A Spark of Light by Jodi Picoult
  • The Authenticity Project by Clare Pooley

Our current book is The Guest List by Lucy Foley. Read on to learn more about a few of our team members’ favorites and why they enjoy being a part of our office book club:

Tracey: I was a bit weary to join the book club at first because although I enjoy reading, I’m not always great with a time limit or a book chosen for me. But, I LOVE being part of APPR’s book club. I’ve really enjoyed each book we’ve read and it’s gotten me reading a lot more often and branching out into different genres. I’ve particularly enjoyed The Silent Patient and The Seven Husbands of Evelyn Hugo.

Maddy: My favorite part of book club is the selection – the variety of books is second to none. We went from a historical snapshot of the late ‘60s and early ‘70s rock ’n roll lifestyle (Daisy Jones and The Six) to a thriller (The Silent Patient), and haven’t turned away from books with heavier topics (A Spark of Light). All of these books led to great discussions that helped us understand the books better, get a chance to gush about how great they were and ask questions.

Marin: I joined book club to accomplish my goal of reading more for fun. I love having a fun lunch with my coworkers and hearing everyone’s very diverse opinions. My favorite books so far are Daisy Jones and The Six and The Seven Husbands of Evelyn Hugo, both by Taylor Jenkins Reid. I loved that each of these books created a compelling narrative inspired by bits and pieces of so many historical pop culture characters that we all know. I started The Guest List and finished it within a day – it’s a real page turner!

Alex H: I joined book club when I first started working at All Points. Not only did it push me to start reading again, but it was also a great way to connect with the team and have conversations unrelated to work. Of the books we’ve read so far, my favorite is The Seven Husbands of Evelyn Hugo – I read it in about three days because I couldn’t put it down. Plus, it was one of the few books that everyone in book club loved, so it made for a really fun conversation.

Kate: Before starting at All Points, I definitely was not a “reader.” I hardly ever read books for fun and never understood when people would talk about the “power of reading” or how much they enjoyed reading as their leisure activity. After joining book club I have a new found love for books and reading! With one of our book clubs in particular, I didn’t think I would finish the reading in time, so I decided to finish it via audiobook instead. Ever since then, you can catch me listening to a book in the morning as I get ready for work, on my drive to and from and during lunch breaks. Now I’m listening to and finishing a new book every one or two weeks!

Bailey: As much as I enjoy reading a good book, it can often fall off my priority list. Our office book club helps to “force” the issue. So far, my favorite book we’ve read together is Educated. I’ve started our next book, The Guest List—so far so good. I like how each chapter offers a perspective from a different character and the switch between past and present. Looking forward to reading what happens at the wedding!

Amanda: I joined the APPR book club because I’m an avid reader and wanted to be exposed to more authors and genres. I’ve thoroughly enjoyed every book we’ve read and discussed together. My top three picks are Educated, Daisy Jones and The Six and The Seven Husbands of Evelyn Hugo – I read this last book in one night and my mom tore through it in about three. It’s currently being passed around my family, from my aunts to my grandma – everyone loves it.

Happy reading!

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office and our book club reads.

APPR Seminar: Content Marketing Lead Amanda Goecke Shares Updated SEO Systems and Processes

APPR Seminar: Content Marketing Lead Amanda Goecke Shares Updated SEO Systems and Processes

On Thursday, August 20, Content Marketing Lead Amanda Goecke led our August team seminar and shared several exciting updates from the content marketing department.

Amanda kicked off her presentation with an overview of updated systems and processes regarding SEO, or “search engine optimization.” SEO involves the process of increasing the quantity and quality of website traffic, as well as improving site visibility, for organic searches. This is primarily achieved through tactics including keyword usage and inbound/outbound linking.

The seminar also touched on how Google Analytics and its tracking tools can be used to enhance SEO and reporting efforts and drive results for our clients. Whether through content marketing, digital strategies or press releases, SEO is a strong component that can be applied across departments at All Points PR to optimize our writing. Amanda closed out the sessions by sharing a new strategy for developing future content plans.

This month’s seminar served as a great time for the team to learn about new developments within the content marketing department and how they can be integrated throughout the agency.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office and stay up-to-date on our latest seminars.

Signed, Sealed, Delivered: The All Points PR Team Writes Letters to Local Senior Community

Signed, Sealed, Delivered: The All Points PR Team Writes Letters to Local Senior Community

While we remain socially distant in the All Points office, we stand together in our mission to support local communities through our quarterly Positive Impact program.

Due to pandemic-related restrictions and additional safety measures, our team has explored new avenues to extend our philanthropic efforts. In Q2, for example, we printed and donated 125 copies of the All Points Positive Impact Activity Booklet to Elevate Care nursing home and 150 copies to the Weinberg Community for Senior Living.

We recently partnered again with the Weinberg Community for Senior Living for our Q3 program, and each All Points team member received one resident as a “pen pal.” On Monday, August 10, we took some time to write to our pen pals and share more about our hobbies, families, pets and other introductory topics. We also printed and included photos of ourselves and our families with the letters.

Through this quarter’s Positive Impact program, we aim to put a smile on the faces our pen pals and serve as a ray of sunshine during these difficult and uncertain times. We also hope to continue with our pen pals and exchange regular letters in the weeks and months ahead.

Check out All Points PR on Facebook, Twitter and Instagram to keep up with the office, and click here to learn more about the Positive Impact program.

COO’s Corner: 9 and Feeling FINE

COO’s Corner: 9 and Feeling FINE

This Saturday, August 15 will mark All Points PR’s ninth anniversary as an agency, and what a year it’s been!

From new hires and promotions to the physical expansion of our office space, All Points has grown in so many ways. We’ve welcomed a host of incredible new clients to our roster while continuing to strengthen the relationships with those who have been with All Points since our first few years of business. The team has led a variety of seminars to expand each other’s knowledge on topics including digital advertising, media relations – even work-from-home best practices during a global pandemic. We climbed the rankings in Entrepreneur’s Top Franchise Suppliers list and “Powered Up” for the International Franchise Association (IFA) Convention in Orlando with our electrifying campaign.

Despite all of the challenges faced in 2020 due to the COVID-19 pandemic, we remain optimistic about better days ahead, the strength of persistence, and all the lessons we’ve learned along the way so far. They say that hindsight is 20/20! I’d like to take a moment to reflect on a few more of my favorite positives we’ve shared as a team: 

Positive Impact

Over the last year, the All Points team has worked together to make an difference with organizations including Cradles to Crayons (September 2019) and Bernie’s Book Bank (February 2020) through our Positive Impact program. Through this program and a commitment to corporate social responsibility, we strive to do our part in helping the communities in which we live and work with philanthropic and volunteer efforts.

At the beginning of the nationwide lockdowns in March, we made some adjustments to ensure we could safely continue our mission. In April, we created the All Points Positive Impact Activity Booklet, which was distributed to the team’s friends and family. Copies were also donated to a local nursing home and senior living community – members of this senior living community will also soon receive some handwritten letters from their All Points pen pals! Through these initiatives, we aim to spread positivity and light during these difficult times.

PRo Community Project

The PRo Community Project was proudly launched in 2019, and we set on a journey to partner with a Chicagoland nonprofit and offer free public relations services centered on an upcoming event, as well as volunteer support with a special Positive Impact program. This past October, we teamed up with Culinary Care to help generate publicity and provide support for their Gourmand Gala, a charity event that raised $250,000 toward Culinary Care’s mission to support cancer patients and families in need by providing free meals.

We recently announced the 2nd annual PRo Community project to provide much needed support – our world has been shaken, and the Chicago community has voices that need a boost to truly be heard. To learn more about the PRo Community Project and to submit an application, please click here.

The Northern Illinois Franchise Association (NIFA)

Despite the limitations of the pandemic, our dedication to the franchising industry has never been stronger. We’re proud to have hosted five events through The Northern Illinois Franchise Association (NIFA) with Marks & Klein this past year, further extending our commitment to Chicagoland’s franchising community.

More recently, the NIFA went virtual for the first time ever in April with an event hosted over Zoom, “How to Come Out of the Gate Strong and With the Right Approach,” featuring presentations led by distinguished franchisee and franchisor leaders and vendor partners. The virtual approach continued in June with a second event, “Pandemic-Inspired Innovation and Learnings,” and the NIFA is currently gearing up for its next virtual gathering in the coming weeks.

 As we celebrate our ninth year in business and look ahead to double digits, it’s clear that All Points is driven by a passionate and persistent team, as well as all of our outstanding clients and partners. Happy anniversary to All Points, and thank you to all of those who have helped us grow as an agency. We’re nine and feeling fine – be sure to check us out on Instagram and Facebook and count down the days with us!

Lauren Izaks is the COO and executive vice president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.

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