Watch All Points PR President Jamie Izaks Explain the Importance of a Crisis Management Plan
by All Points Public Relations, June 28, 2017
It’s every company’s worst nightmare – your business is in the news, and not for something good. Maybe it’s the departure of a high-profile executive, an accusation of racism, sexism or homophobia or simply a misunderstanding that escalated quickly. The public eye can turn on you in a flash, and it’s important to have a calm, calculated approach to crises.
You don’t need to look too far to see instances where PR crises abound – take from United Airlines’ customer complaints to a nasty bout of food poisoning from Chipotle, no one is safe.
All Points PR President Jamie Izaks recently appeared in a short video to talk about the importance of mitigating these PR disasters by putting a preemptive plan in place. A crisis management plan helps an organization to determine the point people in case of a crisis, as well as establishes a pattern for written and verbal statements in a multitude of situations.
Click here to watch Jamie’s video on the All Points PR Facebook page. Be sure to follow along for even more quick tips.
All Points PR Secures Our Clients Local Media Placements
by All Points Public Relations, June 14, 2017
At All Points PR, securing media placements for local franchisees is one of the most important parts of our jobs – the ability to help a community understand what a new business can provide for it is critical to helping the business succeed.
Working alongside our contacts in markets large and small, we rely on the heartwarming, inspiring tales of franchisees who have overcome obstacles to realize their dreams of entrepreneurship – in turn, this inspires readers to dig deep and find their own entrepreneurial spirit.
Every client has different media placement goals, so we consider which publications are the best fits for every brand. From local business journals and widely read regional newspapers to the smaller community sites and papers, All Points knows how to find the right niche and tell a story there.
We invite you to explore our Results tab to see the exceptional ways that All Points PR is securing press coverage on all levels – national, local, regional, social media, trade and consumer-facing – for our franchise industry clients. More eyes on your brand equals more franchise leads – a win-win!
All Points Coordinates First-Ever Workshop
by All Points Public Relations, June 6, 2017
The All Points team has many strengths – we’re creative thinkers, critical analysts and hard workers – but our greatest strength is our ability to come together as a team and work together to brainstorm creative solutions for our clients.
That was Director Stephanie Blake’s intention when she conceptualized the first-ever All Points Workshop – she worked with other agency leaders to put together round table discussions that played to each of their strengths to enrich the office as a whole.
The whole team came together June 1 at Northbrook’s Di Pescara Restaurant for a delicious lunch followed by round table discussions hosted by President Jamie Izaks, Director Stephanie Blake and Senior Account Leads Bailey Hewitt and Amy Lecza.
Jamie’s table, titled “Crushing it as a Client Communications Expert,” put team members in the role of crisis communication experts assessing and leading a crisis simulation. Stephanie’s table was designed to help the All Points team reevaluate their productivity and prioritize their days effectively with new time management techniques. Bailey’s table unleashed the inner campaign strategist in everyone, helping the office to come up with new campaigns for our clients. Amy’s table allowed the team to harness their natural creativity by seeking out new, emotion-centered story angles for pitches and written material.
The whole All Points team enjoyed an engaging afternoon of team exercises and left with a renewed enthusiasm for our work. Check out the All Points Facebook page for more photos!
NIFA Hosts Spring Luncheon with Guest Speaker Dr. Ben Litalien
by All Points Public Relations, May 31, 2017
The Northern Illinois Franchise Association (NIFA), founded by All Points PR executive team Jamie and Lauren Izaks as well as friend and Marks & Klein lawyer Andrew Bleiman, hosts quarterly events, continuing its work of education the Chicagoland’s franchise community about the most pressing franchise-related topics of the day.
Thus far, NIFA has had two spectacular 2017 events – the March Luncheon, which was sponsored by Laner Muchin and co-hosted by Job Creators Network (JCN) and held at Chicago’s River Roast; and the May Luncheon, which was sponsored by Patriot Software and was held at Joy District in River North.
The March Luncheon featured keynote speaker Stephen Bienko, the CEO of Fownders, former president of 42 Holdings and expert in sports marketing and Olympic athlete management. His engaging and dynamic presentation discussed how millennials are changing the game in franchising and entrepreneurship. He also showcased the importance of franchise models adapting to the new generation of potential business owners.
Dr. Ben Litalien led the May Luncheon. He gave an informative keynote address about the future of franchising, and the ways that franchisors can go about being more flexible and creative in attracting millennials. He also talked about how marketing to millennials and touting corporate social responsibility are closely connected, and how in order to appeal to millennial franchisees, it’s essential to connect consumers to supplies to the product in demand.
As always, NIFA stays committed to supporting the individuals and businesses in franchising at the franchisor, franchisee and supplier levels. Looking ahead, NIFA is planning a fantastic summer event – visit us at www.northernilfranchise.org to keep track of the latest developments.
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