All Points Enhances Reputation for PR and Writing Expertise with Secured Press
by All Points Public Relations, January 17, 2017
We’re proud to say that many franchise and public relations publications consider All Points a resource and expert source on the franchising, PR, writing, editing and social media topics of the day. To this point, we at All Points want to share some secured publicity of our own.
Recently, All Points was asked to contribute its expertise to PR News, sharing some tips about how to turn boring topics into compelling pieces of writing. We also appeared in Franchising World, discussing the four types of visual content necessary to enhance PR efforts. CEO Jamie Izaks appeared on the Barry Moltz show, a business radio program, to discuss the potential economic shift following the election.
From bylines, national and trade press down to the local and regional media, All Points has the experience it takes to foster mutually beneficial media relationships to further the reputation of our franchise clients – and All Points itself.
To see more secured press that we’ve garnered for our clients and for All Points, click here.
All Points Team Shares New Year’s Resolutions
by All Points Public Relations, January 3, 2017
Goal-setting is in our nature at All Points, so it was only natural to use the new year as an opportunity to think about what lies ahead. Check out our team’s resolutions for 2017.
Joey: …to invest more time in my professional development by pursuing networking opportunities and training courses.
Allie: …to find new and innovative ways to deliver integrated campaigns for our clients and to get more sleep.
Jessica: …to get certified in additional skills to continue my professional development.
Liz: …to set up some face-to-face meetings with Chicago reporters. Our city is such a media hub and it’s always helpful to know what the press is looking for or working on.
Steph: …to continue pursing my CFE certification and read more for leisure outside of the office.
Sydney: …to find new ways to grow myself professionally through classes, seminars and conferences, and to read at least two books each month.
Mackenzie: …to read more books to help expand and build my vocabulary. I also hope to dedicate more free time to writing — not only to improve my skills as a writer, but also simply because I enjoy doing it.
Jamie: …to drink more coffee to energize myself for better organization.
Baca: …to push myself to think creatively, more outside the box, when creating pitches, and to spend more time outdoors and traveling.
Bailey: …to build and strengthen relationships with national media and to read more for fun.
Amy: …to make time each week to read and research ways to implement creative elements into B2B-focused writing, and to drink more tea and less coffee.
Lauren: …to continue to grow a business that we can be proud of by providing structure, while maintaining an attitude of flexibility and open-mindedness.
Lizzie: …to work on making my pitches a little more individualized, whether to the outlet or the specific reporter, and to read more books.
Callie: …to widen my knowledge of the franchising industry to continue to best serve our client and to focus on finding opportunities – conferences, webinars, fresh campaigns with clients – to strengthen my PR expertise and share takeaways with our APPR team.
Whitney: …to challenge myself every day as if it were always the new year.
Gillian: …to find a place for myself at All Points as the newest team member, learn more about what strategies can help make social media content go viral, and read more classic literature.
Account Lead Callie Forkenbrock Shares Lessons from IFEC
by All Points Public Relations, December 12, 2016
For the December seminar, All Points PR Account Lead Callie Forkenbrock shared the lessons she learned from October’s International Foodservice Editorial Council (IFEC) convention, held in Minneapolis. Callie brought back lots of great information that was helpful for the team, specifically about the importance of fearless networking, storytelling and food trends.
Callie met with more than a dozen food industry editors throughout the duration of the conference who emphasized the importance of prioritizing storytelling in pitches. She shared that it’s important to not only highlighting the brand or concept that is being promoted, but to spend more time telling the stories of the people behind the business, as these tend to resonate well with readers.
Additionally, Callie discussed that it is critical to foster positive relationships with bloggers, as the foodservice industry now caters to more than exclusively print audiences. In an age where consumers primarily check Yelp, Facebook, Instagram and Google for reviews and menu suggestions, a solid online presence is essential.
Finally, she shared some tips for fearless networking – it can be intimidating to walk into a room full of strangers, but the only way to get to know people is to walk up and introduce yourself. The relationships Callie made at IFEC (including many within IFEC itself – in fact, Callie won the “Best New Member Name” award!) continue to benefit our franchise clients for months and years to come, and we all appreciated the opportunity to learn from one of our own team members.
Stay tuned for January’s seminar!
NIFA Welcomes Dynamic Smoke’s Poutinerie CEO to December Luncheon
by All Points Public Relations, December 6, 2016
The Northern Illinois Franchise Association (NIFA) recently hosted its December Luncheon in Chicago, continuing its work educating the Chicagoland community about the most pressing franchise-related topics of the day.
Attendees were entertained and educated by Smoke’s Poutinerie CEO (chief entertainment officer) Ryan Smolkin. His thoroughly engaging and dynamic presentation discussed how a strong brand identity can electrify growth, demonstrating the essence of the Smoke’s brand in everything from his head-to-toe red plaid outfit to his unrelenting affection for 80s rock hits.
Ryan’s entrepreneurial spirit was palpable, inspiring all attendees to dig deeper into their brand identity and discover what makes their brand or service unique. An enlightening Q&A session, led by event sponsor BMO Harris Bank, followed Ryan’s presentation and gave all in attendance the opportunity to learn about viral marketing, corporate culture and social identity as well as Smoke’s impressive growth trajectory.
Along with Ryan’s presentation, the Luncheon guests enjoyed a delicious lunch, including sushi rice arancini, hanger steak and panna cotta at Intro Chicago as well as free valet parking courtesy of Honkamp Krueger. The crowd networked and mingled in the elegant dining area of Intro, located by the lake in Lincoln Park.
Stay tuned for details on the upcoming 2017 NIF events, and visit www.northernilfranchise.org for more information about the organization.
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