PRspectives BLOG

The Top PR and Social Media Trends that will Power Up 2020

The Top PR and Social Media Trends that will Power Up 2020

2020 is here, and as we embark upon the new year, our team at All Points has been laser focused on new and fresh ideas that maximize trending PR and social media strategies for our clients. The All Points team looks forward to sharing more about these strategies with our current and prospective clients in the franchising industry at the upcoming IFA Annual Convention. We will be there with our 2020 marketing campaign, Power Up!, in its fully glory. Our team is ready to discuss how we plan to Power Up franchise brands by amplifying sales, revenues and awareness.

Taking place in early February, we will already be in “go mode” by the time we gather in Orlando for the IFA 2020 Annual Convention.  So, it’s important to have a high-level understanding of the trends impacting the PR scene in the new year as you prepare to get the most out of this element of the marketing mix for your brand before we speak at the Convention.

From the presidential election to the ever-growing impact of new social and digital media introductions, there are no shortage of opportunities in 2020 to make your voice heard – what’s important is that you take the right approach for your brand. Here’s a closer look at the trends we have top of mind in the new year, and what to keep in mind to energize today’s cutting-edge lead generation and revenue-building strategies.

Election Year

In this election year, the media’s attention will be heavily focused on the political debates and issues. So, how can your brand messaging break through the clutter? It’s all about timing and angles. Once you nail down the right angle that’s significant to both the issue at hand and your brand, it’s important to choose the most relevant time to insert yourself into the conversation and ensure that you’re really heard.

 User-generated content

The voice of your fans can make a huge impact. Strong testimonials reflect well on your brand, and help establish credibility in a time where trust is everything. So, what platform can you provide to help them share more often about your brand? In what ways can you inspire them to talk about their positive experiences? Ultimately, what’s most important is that the content authentic so that newcomers can get a genuine feel for your brand, and that established fans can build upon that trust.

 Functional content

People want to research on their own, and with access to a wide variety of devices and technology platforms, it’s never been easier to do so. What content should you share to create loyalty or interest? Think infographics and short videos – ensure that the content is digestible and, more importantly, adds value for the viewer.

 Community Engagement

Consumers and investors value authenticity and social responsibility, so it’s important for your brand to get involved with organizations that represent your values. When consumers use a product or service of a socially responsible company, they feel like they’re doing their part. The same holds true for investors who want to align with a brand that reflects their values. Everything you do will reflect on your brand in some way, so take control of the narrative and truly show your audience what you stand for.

 Social Media

You only have a few seconds to grab your audience’s attention, so make them count. Do you have a live streaming strategy? Eye-catching imagery on file? Video content with good production value? Create an arsenal of content spanning multiple mediums that can be shared across various platforms – remember that content can and should be repurposed in multiple ways to help you gain the most mileage. It’s important to mix your media and not just rely on text-heavy posts to tell your brand’s story.

The All Points Team Shares Their 2020 New Year’s Resolutions

The All Points Team Shares Their 2020 New Year’s Resolutions

The All Points team has big plans heading into the new year. From traveling and living healthier to continuing education and keeping up with hobbies, our team is looking forward to a fresh year filled with new opportunities to achieve our goals. Check out our 2020 New Year’s resolutions!

Maddy: …to run a marathon in 2020. I knocked out a half-marathon run in 2019, so I’m doubling up in the new year.

Allie: …to create more balance in my life to help me enjoy the little things more.

Lauren: …to find balance.

Tracey: …to hold myself to my morning routine of working out and eating a good breakfast. To read more. And to utilize the beautiful garden area we have at our new house (which means learning how to garden).

Meredith: …to cook more at home instead of taking out. I’d also like to learn a new skill.

Amanda: …to drink more water, keep a consistent morning workout routine, read one book every month and aim for seven or eight hours of sleep every night. I’d also like to spend less time scrolling on my phone and more time talking to loved ones on the phone, and visiting with them in person. Finally, I aim to run a total of at least 500 miles in 2020. 

Annie: …to expand my music library and run a half marathon.

Kate: …to stay off my phone! I find myself scrolling through social media mindlessly not even caring about what I’m looking at, and yet I’m still glued to my phone. I have a lot of family travel coming up in 2020 and less screen time will allow me to be more in the moment and really appreciate my time with them. I’d say my resolution should be to delete Instagram, but let’s be real – I can’t quit cold turkey.

Gautier: …to read more! I enjoy a good page-turner, but never prioritize reading— Netflix always feels easier than starting a new book.

Jessica: …to pursue continued education, read more and travel more.

Cole: …to do a better job of taking care of my physical health through diet and exercise.

Jamie: …to remain clearheaded and fresh. I’m predominantly optimistic, aim for consistent transparency and try to find the best in everyone, yet I’d like to have more wind in my sails everyday. That comes from keeping a clear mind and a fresh start to every day.

Marin: …to use my commute to learn something new. I plan on switching out the same playlist that I listen to every day for some podcasts, both career-related and some fun ones like “Stuff They Don’t Want You to Know.” Any recommendations are welcome!

Jonathan: …to be more positive and optimistic toward any situation I’m faced with. Following the cold season, I also want to spend more time outside every day. It’s important to always get some fresh air.

Rachel: …to make more time for my family throughout the year.

Alex H: …to read at least one book a month and to stop eating Twizzlers every day from the All Points food cabinet.

Jenna: …to make healthier choices, from eating healthier, to getting more exercise and putting more focus on self-care, whatever that means!

Mackenzie: …to grow my professional presentation skills and public speaking skills, drink more water and spend more quality time with loved ones, whether it be making the road trip back home to see family or Facetime dinner dates with friends!

Katie: …to go to bed earlier on a daily basis, travel to new places and worry less!

Spencer: …to learn how to play the banjo. Because I failed to finish my 2019 goal, my resolution to learn how to play the banjo has rolled over to 2020. Hopefully this time around I will be more dedicated and finally be able to pluck a tune.

Bailey: …to keep learning new skills— both personally with continuing tennis lessons and professionally with staying up to date on new trends and best practices related to our everyday work.

Nicole: …to make time for photography projects and get back into music photography. Also, being a more conscious consumer, which for me means not giving into fast fashion and investing money in clothes that are sustainable.

Mia: …to eat healthier by cooking more and to spend more time with family.

Joey: …to wake up earlier to enjoy some morning “me time” — a good cup of coffee and sunshine to fuel my soul.

Alex S: …to spend more time outside! Whether it is through traveling, exercising or changing my usual environment, I want to enjoy more of the outdoors (especially during the few days of nice weather that we have here in Chicago).

Gillian: …to finish the first draft of the novel I am working on and build a small indoor garden this spring.

NIFA Closes Out 2019 With In-Depth Discussion on Restaurant and Real Estate Trends During December Luncheon

NIFA Closes Out 2019 With In-Depth Discussion on Restaurant and Real Estate Trends During December Luncheon

The Northern Illinois Franchise Association (NIFA), co-founded by Jamie and Lauren Izaks and Andrew Bleiman, recently hosted its 2019 December Luncheon at Tortoise Supper Club in Chicago.

The December Luncheon featured an in-depth panel discussion on 2020 restaurant and real estate trends, and we had a full house in attendance. Panelists included Andrew Margolick, President of ARM Consulting, LLC and Peter Block, Executive Vice President of Colliers International.

The panelists talked about a variety of topics exploring real estate considerations for 2020, with discussion points such as best practices for negotiating and re-negotiating leases, the impact of delivery services on retail, advice for working with landlords, and much more. Key takeaways from the panelists included being proactive with leases and having the willingness to renegotiate or change them, as well as balancing the rent-to-sales ratio. An audience Q&A followed the panel, allowing members to dive deeper into the need-to-know information on real estate considerations and trends.

In addition to the discussion, panelists and guests of the NIFA 2019 December Luncheon enjoyed time to network and eat a delicious meal, including the choice of the kale and quinoa salad, prime rib sandwich or roast chicken cacciatore, followed by assorted miniature house-made desserts. Free valet parking was sponsored by All Points PR and Marks & Klein.

We want to thank all of the panelists and guests for such a fantastic event to round out 2019, and we look forward to another exciting year in 2020! These events allow NIFA to continue its work educating the Chicagoland community about the most pressing franchise-related topics of the day, and encourage exclusive networking opportunities.

Stay tuned for details on the upcoming NIFA 2020 March Luncheon, and visit www.northernilfranchise.org for more information about the organization.

2020 Outlook: 5 Top PR and Social Media Trends to Power Up Franchise Sales, Revenues and Brand Awareness

2020 Outlook: 5 Top PR and Social Media Trends to Power Up Franchise Sales, Revenues and Brand Awareness

The turn of the year is almost here, which means that the IFA Annual Convention is just around the corner! Many will be at the convention looking for ways to amplify their franchise sales, revenues and brand awareness. All Points PR will be there with fresh ideas on how to maximize trending PR and social media strategies to Power Up your brand.

As you look ahead to getting the most out of your time at the Convention, make plans to meet with us to learn more about today’s cutting-edge lead generation and revenue-building strategies. Here’s a sneak peek at what we’ll have top of mind at the IFA Convention to energize your franchise in the year ahead. We hope to see you there!

Election Year

With election year just around the corner, the media’s attention will be heavily focused on the political debates and issues. So, how can your franchise development and brand messaging break through the clutter? Timing will be more important than ever, along with the right angles to effectively insert your concept into the conversation.

 User-generated content

The voice of your franchisees and fans can make a huge impact. Strong testimonials reflect well on your brand, and help establish credibility in a time where trust is everything. What platform can you provide to help them share more often about your brand? What’s most important is that the content is authentic.

Functional content

People want to research on their own, and with access to a wide variety of devices and technology platforms, it’s never been easier to do so. What content should you share to create loyalty or interest? Think infographics and short videos – ensure that the content is digestible and, more importantly, adds value for the viewer. 

Community Engagement

Consumers and franchise investors value authenticity and social responsibility, so it’s important for your brand to get involved with organizations that represent your values. When consumers use a product or service of a socially responsible company, they feel like they’re doing their part. The same holds true for franchise investors who want to align with a brand that reflects their values.

Social Media

You only have a few seconds to grab your audience’s attention, so make them count. Do you have a live streaming strategy? Eye-catching imagery on file? Video content with good production value? Create an arsenal of content spanning multiple mediums that can be shared across various platforms – remember that content can and should be repurposed in multiple ways to help you gain the most mileage.

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