PRspectives BLOG

President’s Point: The PR Path

President’s Point: The PR Path

Spring is officially in full swing, which means that in just a few weeks, newly-minted graduates will begin their journeys into the working world. For those who will take their first steps along the PR path, I’d like to share a few things to take into consideration that will help you make a strong entrance into the field.

Take advantage of the opportunity

Whether you land an in-house or an agency role, there are specific opportunities each path provides that are important for growing your experience as a PR professional. The agency path, for example, allows the chance to learn a vast amount about working in PR, as you will gain exposure to many different responsibilities, coworkers and clients. For aspiring PR professionals who want to work across multiple industries, figure out which ones you are interested in most and dig into clients of various sizes, the fast-paced agency life will help do the trick!

An in-house role, in comparison, lets you focus on just one client – your company – and dive deeper into bigger initiatives. While you can find similar opportunities in an agency setting, an in-house position can also equip you to specialize in areas such as internal communications, media relations, crisis communications and more. But, no matter how you decide to embark on your PR journey, take advantage of the exposure and experience that each opportunity provides.

Don’t be afraid to explore your specific interests

Working as a PR professional doesn’t mean you have to be a jack-of-all-trades. While working generally across multiple roles can offer a more diversified career, there are many pros to pursuing a particular area of interest in PR to grow your expertise. This can include disciplines such as social media, content marketing, analytics, reputation management… the list goes on. Specializing in one area can also help you be more marketable down the road when pursuing roles based on an organization’s specific needs.

Take steps every day to learn something new

In the ever-changing world of PR, it’s important to stay on top of the trends both in the news and within the industry. Even when you’ve found your footing on the PR path, you’ll know that there is no end to the industry knowledge you can obtain. Read a book, attend a conference, offer to assist in a project outside your department – always be thinking about ways you can refine your skills, expose yourself to new opportunities and grow as a professional.

Good luck out there, graduates!

Jamie Izaks is the president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.

NIFA Talks With Former Federal Agent Stuart G. Berman During 2019 March Luncheon

NIFA Talks With Former Federal Agent Stuart G. Berman During 2019 March Luncheon

The Northern Illinois Franchise Association (NIFA), co-founded by Jamie and Lauren Izaks and Andrew Bleiman, recently hosted its 2019 March Luncheon at LUXBAR in Chicago. The Luncheon allows NIFA to continue its work educating the Chicagoland community about the most pressing franchise-related topics of the day.

With nearly 50 guests in attendance, the March Luncheon featured Stuart G. Berman, CFE, CAMS, Director of Forensics & Valuation Services at BKD, who led a discussion focused on Preventing Employee Fraud, Theft and Embezzlement: Best Practices, Tips and Strategies. The event kicked off with words from event sponsors Patriot Software and BMO Harris Bank, who shared their ties to such a relevant topic in the franchising industry.

Berman began his presentation by discussing recent trends in workplace fraud and included interesting facts and statistics from the 2018 Report to the Nations on Occupational Fraud and Abuse. Stuart explained several alarming reasons for committing fraud in the workplace, such as the thrill associated with getting away with the crime. Tenure is also a major trend in committing fraud, as Berman explained that the longer a person works somewhere, the bigger crime they are likely to commit if participating in fraud.

Guests were also very interested to learn more through the real life case studies that Berman presented, offering an interactive and thoughtful experience to learn more about employee fraud, embezzlement and how to mitigate risk. Considering the recent newsbreak of the college admissions cheating scandal, referred to as “Operation Varsity Blues,” this presentation came at a very relevant time beyond the workplace and franchising industry as well.

In addition to the discussion and the delicious meal of gourmet burgers and salad served, attendees enjoyed complimentary valet parking sponsored by All Points PR and Marks & Klein, as well as lively networking sessions before and after the presentation.

Stay tuned for details on the upcoming 2019 May NIFA Luncheon, and visit www.northernilfranchise.org for more information about the organization.

The All Points Team Dives Into the Digital Trends with Google Seminar

The All Points Team Dives Into the Digital Trends with Google Seminar

As the world of public relations continues to evolve, the All Points PR team continuously prioritizes staying on top of the trends – especially in today’s digital landscape. All Points recently welcomed Google representative and Sales Leader Eric Hubbs to lead a seminar in an effort to maintain this commitment and help fine-tune our team’s skills.

With the change from Google Plus to Google My Business, the All Points team aims to focus on Google’s essential business tools and how they can be utilized to help improve the franchising industry. Hubbs’ presentation entailed an overview of Google My Business, as well as the nitty-gritty details involved in getting the most out of the platform for franchisors and franchisees. Google My Business allows organizations to share posts that offer a more informative and engaging experience for viewers – we look forward to leveraging this feature for our clients. Ultimately, the presentation boiled down to one principle that resonates deeply with All Points: it’s all about telling your story.

Our monthly seminars serve to promote ongoing education and refinement of skills, motivating and inspiring our employees through relevant topics and exciting information. We thank Eric Hubbs for taking the time to visit our office and discuss the innovative developments taking place with Google’s business tools.

Be sure to check out All Points on Facebook and Twitter to hear about our latest seminars, and follow along on Instagram to keep up with the office!

President’s Point: Pressing Your Luck With a Pitch

President’s Point: Pressing Your Luck With a Pitch

President’s Point: Pressing Your Luck With a Pitch

By Jamie Izaks

There are few things that are more satisfying in public relations than landing coverage from a great pitch. However, making your way past flooded inboxes, voicemails and grumpy reporters can put a damper on your efforts. In a world where attention spans are thin and patience can wear even thinner, here are a few ways to find more luck when pitching the media.

Think in headlines

Reporters have a limited amount of time in the day to read, listen and respond to pitches, so it’s important to stay on top of your game. And, most importantly, get to the point. When emailing reporters, craft an appealing subject line that you can imagine reading as the headline of your story. Keep it short, sweet and punchy – don’t be afraid to make it shocking when appropriate.

Ensure you’re personalizing the pitch in the body of the email. Highlight its key value to the reporter and his or her audience in an interesting and succinct way – again, thinking in headlines. This can help you strike gold after getting the reporter to simply open the email.

Use breaking news and pop culture to your advantage

It’s essential for PR professionals to stay up-to-date on current events and breaking news stories to understand when it’s a good time – and not a good time – to pitch certain reporters and markets. You don’t want to pitch reporters about vacation travel tips when they’re in a middle of a hurricane. While politics and weather tend to dominate the news, don’t count out pop culture as breaking news. If you can tie a connection around the latest Hollywood hit or celebrity birth announcement into your pitch, you can help it gain attention and relevant traction rather than getting buried in the pile of pitches sent to reporters each day.

 Don’t forget about social media

If you feel like you’re not having any luck with email or phone pitching lately, there’s another viable option that’s right underneath your fingertips – social media. Sites like Twitter are crawling with journalists looking for sources to contribute to their next blog post or article, and when you’re searching in the right place, your pitch just might get lucky.

Pick up your cell phone or hop on the web and use hashtags to your advantage. Searching tags on Twitter such as #journorequest enables you to surf a myriad of recent requests from writers who are looking for a story you may be able pitch. This allows you to reach the journalist directly and in a setting where you already know what they’re looking for.

Jamie Izaks is the president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.

See More Posts