NIFA Welcomes IFA Chairman Aziz Hashim to September Luncheon
by All Points Public Relations, September 12, 2016
The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, recently hosted its September Luncheon at Sunda in Chicago.
IFA Chairman Aziz Hashim gave a rousing keynote address to a group of almost 60 Chicagoland franchising professionals, centering around how to best educate the general public and business community about the many opportunities afforded to entrepreneurial individuals through franchising. Hashim shared his own personal journey to franchising and business ownership, and inspired all in attendance to focus on spreading the franchising message for greater recognition of all the ways franchising enhances the economy and small business climate.
The example of a two-way mirror was used in Hashim’s speech – he was sitting on one side of the mirror, and on the other side was a focus group being questioned about franchising. Not only were the participants of the group lacking basic understanding about franchising and its role in the business world, but they were unaware that franchising could provide a true business ownership opportunity. As Hashim put it, “it’s going into business for yourself, but not by yourself.”
Hashim’s enlightening keynote address was followed by a delicious lunch, including sushi, grilled miso-glazed salmon and several sweet treats. The crowd networked and mingled in the spacious upper room of Sunda, situated at the center of the bustling River North neighborhood.
Stay tuned for details on the upcoming NIFA fourth-quarter event, and visit www.northernilfranchise.org to learn more about the organization.
President Jamie Izaks Discusses Client Relationship Building Tips
by All Points Public Relations, September 6, 2016
For the September seminar, All Points President Jamie Izaks shared with the team different ways to build and maintain personal, respectful relationships with our clients.
As Jamie pointed out in his seminar, we play an important role in our clients’ businesses and lives – we provide a service that enhances franchise growth plans, consumer-facing messaging and franchise lead development. However, as Jamie said, it’s important to get to know our clients personally to help build trust.
Using examples from our current client roster, Jamie demonstrated the importance of consistent communication, proper planning and organization when it comes to client interactions. We discussed ways to keep our clients updated on our pitching priorities, using progress updates and developing new projects to freshen up campaigns.
With a host of franchise industry clients that we’re always working on and with, it’s easy to simply power through the workday, crossing items off the to-do list and stacking up results for our clients. However, Jamie showcased the necessity of taking a few minutes out of our days to update the clients personally so they feel “in the know.” This helps quantify our value as PR pros.
As always, the All Points team enjoyed hearing a seminar directly from Jamie, who has decades of PR and communications experience to impart.
Stay tuned for October’s seminar!
NIFA Announces Upcoming Luncheon Featuring IFA Chairman Aziz Hashim on Sept. 8
by All Points Public Relations, August 29, 2016
The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership team Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its September Luncheon, to be held Sept. 8 from noon – 2 p.m. at Sunda in River North.
We’re thrilled to announce that the September Luncheon will host a very special keynote speaker – Aziz Hashim, the chairman of the IFA! Aziz will be discussing the “State of Franchising: Defending the Franchise Model.”
Aziz has a substantial background in franchising, previously growing his multi-unit, multi-brand enterprise into an 80-unit franchise empire composed of 14 brands — including KFC, Domino’s, Taco Bell, Moe’s Southwest Grill, Pizza Hut and Popeye’s, as well as PetValu in Canada. Two years ago, he launched NRD Partners, a franchise acquisition company, which today includes Frisch’s Big Boy.
For more information about the September Luncheon, visit www.northernilfranchise.org. If you’re in the Chicagoland area or will be Sept. 8, we would be delighted to see you there! Please click here to secure your spot – registration closes Sept. 6!
All Points Team Gives Back with Positive Impact
by All Points Public Relations, August 15, 2016
At All Points, we take great pride in our Positive Impact program, which comprises quarterly initiatives to engage philanthropically with the Chicagoland community. Social responsibility – on both a personal and business level – is an important component of our All Points values.
In the last few months, the All Points team has participated in two officewide Positive Impact days, including an afternoon at Whitehall of Deerfield, a local nursing home, as well as North Chicago Community Health Center.
At Whitehall, the team assisted the staff by plating food and handing it out to residents, as well as engaging them in conversation and helping wherever we could. Jamie and Lauren Izaks’ daughter Abby even brought her violin and serenaded the residents!
During our time at the North Chicago Community Health Center, All Points came together to participate in weeding, watering and harvesting the Center’s community garden. We spent an afternoon in the sunshine cleaning up the garden for the people who get to take home fresh vegetables and herbs that they plant and largely maintain themselves.
As the year progresses, the All Points team looks forward to these opportunities to give back through different initiatives. Check out our Facebook page for more photos of our days giving back!
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