PRspectives BLOG

Trending: Nike’s Colin Kaepernick Ad and Effects of Branding Social Activism

Trending: Nike’s Colin Kaepernick Ad and Effects of Branding Social Activism

If you’ve been active on social media over the past week, turned on the TV or picked up a newspaper, it’s likely you didn’t have to look very long before stumbling upon Nike’s new ad campaign featuring Colin Kaepernick. Not to mention, a wealth of supporters and angry fans alike in its wake.

Just days before the NFL season opener, Nike released their new “Just Do It” campaign with the former San Francisco 49ers quarterback as its face. What many people have seen circulating on social media is a black and white close-up photo of Kaepernick’s face, with a text overlay reading: “Believe in something. Even if it means sacrificing everything.”

Considering the controversy surrounding Kaepernick, who first knelt during the national anthem two years ago, Nike took significant risks when rolling out this campaign. Known for featuring elite athletes such as Michael Jordan and Serena Williams, Nike instead chose an inactive athlete with a large social presence and cause. As a major turning point for the brand, Nike’s ad campaign is prime example of the effects of branding social activism – the risks and rewards of partnering with a controversial figure.

When a brand stands by a celebrity, an athlete or influential figure on a political or social issue, they’re essentially drawing a line in the sand and making their position on the issue known. Considering that social media feeds have recently been flooded with angry fans protesting the brand with videos of their Nike gear cut to shreds or doused in flames, many voiced their doubts about Nike’s decision.

However, with a brand giant as big as Nike, this decision was undoubtedly a carefully calculated one. The ad shows that Nike is very aware of who their customers are and the backlash it would evoke – but without the risk, there’s no reward. With this knowledge and the state of today’s social climate, Nike knew this campaign would also resonate with just as many people, if not more.

In fact, a quick Google search will show that since the campaign, the effects of branding social activism for Nike have been huge: record likes on social media, an all-time high in stock shares and backing by celebrities and big-name athletes are just a few. Not to mention, the brand’s online sales have absolutely soared – from Sunday through Tuesday over the Labor Day holiday, Edison Trends reports that Nike online sales grew 31 percent.

It’s no question that Nike’s ad campaign produced effects that will reverberate for years. But when a brand chooses to stand by a figure and their activism and does their research well, the effects can be astoundingly positive.

All Points Promotes Continued Education with Seminars

All Points Promotes Continued Education with Seminars

Professional development continues to have a large impact on the satisfaction and performance of employees. In fact, one survey reports that 68 percent of workers say that training and development is the most important work policy. Millennials in particular value professional development, as a ClearCompany survey reported in 2016 that 87 percent consider it very important to their job satisfaction. Not to mention, professional development also positively influences employee retention.

Given above, it’s no question that continued education and professional development in the workplace is a must. At All Points PR, we take the two very seriously to ensure employees feel fulfilled in the workplace, both personally and professionally. We have many programs in place to do so, one of our biggest being our monthly seminars.

Not only do our monthly seminars promote this ongoing education and development, but they also motivate and inspire our employees through relevant topics and exciting information. Individuals from the All Points team rotate each month to deliver these seminars, exposing the office to a variety of current topics such as the power of social media, tips for pitching and building better communication skills.

At All Points, employees come to find very quickly why we do seminar. Our seminars contribute to continued knowledge about topics that are most relevant to our work. Plus, they serve as the perfect time to come together as an office and experience something new.

Be sure to check out All Points on Facebook and Twitter to hear about our latest seminars, and follow along on Instagram to see what else is happening in our office!

Andrew Bleiman Shares Important FDD Information in All Points Seminar

Andrew Bleiman Shares Important FDD Information in All Points Seminar

Andrew Bleiman, managing attorney of the Marks & Klein Illinois offices and co-founder of Northern Illinois Franchise Association (NIFA) with colleagues Jamie and Lauran Izaks, discussed the basics of franchising and the importance of Franchise Disclosure Document (FDD) guidelines in our recent August seminar. Sharing his expertise on the legal technicalities of franchising, Andrew delivered an informative seminar for the All Points team.

Working with franchisors and franchisees on matters such as preparation and review of franchise disclosure documents, franchise agreements, area development agreements and similar documents, Andrew was ready to answer the team’s questions on abiding by FDD guidelines and other legal issues.

As we learned in detail, the purpose of an FDD is to provide prospective franchisees with information about the franchisor, the franchise system and the agreements they will need to sign so that they can make an informed decision on their investment. Most essentially, it is used to sell franchises while abiding by federal law. Understanding these guidelines allows us to be more informed about issues that affect our clients and clarify topics we wished to explore deeper.

Andrew began his presentation by covering the history of the Federal Trade Commission Franchise Rule, which requires the use of an FDD, and state registration and disclosure laws. He then guided the All Points team through a majority of the 23 items present in an FDD, identifying several items that are critical to disclose. As we work to bring awareness of a franchise to potential franchisees through press placements, content marketing and social media, it is vital that our language, numbers and other information about the franchisor are consistent with that of the FDD put together by our clients and their attorneys.

Thank you to Andrew for taking the time to share this important information and answer all our questions.

All Points PR Team Supports Project Linus Through Positive Impact Program

All Points PR Team Supports Project Linus Through Positive Impact Program

On Friday, August 17, the All Points PR team created cozy fleece tie blankets in support of Project Linus for our Positive Impact program, providing comfort and a sense of security for children in North and Central Chicagoland. Through the gift of handmade blankets, Project Linus aims to provide love, a sense of security, warmth and comfort to children who are seriously ill, traumatized or in need.

Filled with love and care, the All Points team made and donated more than 50 handmade tie blankets featuring bright colors and fun patterns that will be given to children from premature babies to 18 years of age. The blankets inspired plenty of teamwork from All Points, as members broke up into small groups to help create as many blankets as possible. The All Points team combines teamwork, collaboration and passion to perform for our clients daily, and volunteering for Project Linus provided a teambuilding service opportunity that allowed us to work together in a positive way and benefit children in our own local communities.

Driven by our core values, All Points strives to positively impact the communities in which we live and work through our philanthropic and volunteer efforts through the Positive Impact program. We are passionate about our commitment to corporate social responsibility and making a positive impact on meaningful social, community and environmental organizations. Creating blankets for children in need of comfort was an incredibly rewarding experience for the entire All Points team, and we look forward to the next Positive Impact.

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