Beginning with colorful leis for the entire team, Lizzie kicked off the presentation by sharing some of the work that All Points has done on behalf of the Kona Ice brand in our tenure as its public relations agency, specifically for its National Chill Out Day campaign. From cultivating relationships with local media to share Kona’s dedication to givebacks to securing national TV segments and placements, All Points has dedicated an enormous amount of manpower and hours toward making this campaign a success.
And 2017 is no different – with newer, bigger goals in mind, Lizzie pumped the team up to get involved at every level – pitching the media, securing interviews and analyzing the data to make this the most successful National Chill Out Day yet!
The presentation concluded with a surprise FaceTime appearance from Kona Ice’s CEO, Tony Lamb, who showed up on the big screen in the conference room to deliver a pep talk ahead of the campaign’s beginning.
After a thoughtful, articulate presentation, Lizzie generated lots of inter-agency excitement for the upcoming Kona Ice campaign. Stay tuned for next month’s seminar!