In our recent May seminar, Associate Maddy Moloney presented to the full team about a creative new way to garner press coverage with focused messaging for our franchise clients by utilizing AMAs. An interview reinvented, an Ask Me Anything (colloquially referred to as AMA) event is an authentic way to raise awareness for any subject at all.
Essentially, an AMA is a live web interview with any notable or interesting individual. Viewers can write in questions and the interviewee can type back responses during a certain time frame. For our clients, this is a great way to position them as experts in the field.
Maddy shared some other ways to boost the viewership of the AMA, including creating buzz by cross-promotion on social media and reaching out to reporters covering the topic. We’ve already launched two successful AMAs for our clients and our team has found the platform easy to use and adapt to ideal client messaging.
At the seminar, the results of the Think Tank contest were also revealed. Each team shared the campaigns they developed. Congratulations to Team 4 who put an Instagram Live and Instagram Stories campaign into practice for client DMK Burger Bar, using creative social media tactics to drive traffic to its franchise site and build awareness about its new franchise initiatives!
Stay tuned for next month’s seminar!