Like we often write about and share on our own social media pages, building relationships with influencers has grown in importance when it comes to understanding the full scope of what public relations can encompass in an increasingly digital world.
Much of our work with influencers comes down to the time and research it takes to determine the best fit for a client. To this point, we’ve secured several great social media placements for our franchise clients that have helped to further their footprint nationally, regionally and locally.
Recently, All Points secured a placement with @CLTEats, a Charlotte food blogger who visited a newly opened Potbelly location and shared a post, plus a full Instagram story with her nearly 17K followers.
It’s not just humans who are influencers, either – All Points got in touch with @tinsley_carter, a Yorkie puppy that visits local businesses, to visit a Sloan’s location and enjoy a doggie sundae! With more than 12K followers, Tinsley is one popular pup.
More than just driving business to an individual store, working with influencers enhances the entire reputation of a brand – and in franchising, this total exposure can be deeply beneficial to the brand as a whole.
We invite you to explore our Results tab to see the exciting ways that All Points PR has secured press coverage on all levels – national, local, regional, social media, trade and consumer-facing – for our franchise industry clients. More eyes on your brand equals more franchise leads – a win-win!