All Points PR Logo
All Points PR Logo
Post image

Trending: The Implications of Social Media Apps on Travel, Content and Business

“Do it for the gram” has become a well-known phrase in today’s social media-savvy age as the platform Instagram has risen in popularity, which now boasts more than one billion active users every month. The hashtag of the same phrase has more than 500,000 posts on the app, packed with photos from amateur photographers to dedicated social media influencers going the extra mile to snap just the right shot for their filtered feeds.

Upon visiting the hashtag, it doesn’t take much scrolling to find photos of travelers exploring the globe and documenting their every move. In the influencer world, there are many users from high-profile bloggers to micro-influencers who curate feeds under travel niches. And, with the launch of the new travel app “Depalo,” which helps users pinpoint “Instagram-worthy” locations, it’s becoming easier than ever to locate these hotspots and plan your next trip. So, what are the implications of the ever-advancing technology of social media? Here are a few to consider the next time you peruse the gram.


Instagram-friendly destinations around the globe have been dealing with an influx of tourists. A survey from Expedia found that 30% of Americans are influenced or inspired by social media when booking a trip. Thanks to geotagging, a feature on Instagram that allows users to tag their posts down to the latitude and longitude of the physical locations stored by mobile devices, it doesn’t take much searching to find attractive locations that can lead to those coveted “likes” and follows. Plus, with apps like Depalo, social media continues to evolve in support of this trend.

However, in November 2018, the Jackson Hole Travel & Tourism Board launched a campaign that encouraged visitors to “tag responsibly,” allowing Instagram users to tag their photos generically under “Keep Jackson Hole Wild” rather than using the geotag feature. The main goal of the campaign was twofold, helping to preserve natural resources of the travel destination by preventing overcrowding and destruction while boosting awareness of conservation efforts. 

Content Fatigue

Depalo’s website states: “As your location scout, Depalo will lead you to the exact latitude and longitude of the best Instagrammable murals, coffee shops and viewpoints so you can focus your time creating Insta-worthy moments.” However, in an article with CNN, Beca Alexander, founder and president of influencer casting and marketing agency Socialyte, points out that apps such as Depalo can create content fatigue. “I worry this just makes it easier for everyone to just continue posting the exact same content,” Alexander says of Depalo.

Photo vs. Business

In the same article, Alexander notes that people have a tendency to visit “Instagrammable” spots, such as businesses, just for the photo rather than to try the food or product the business is offering. While Instagram and influencer marketing can do wonders for business by attracting potential local customers, Alexander explains that this tendency is not always a good thing. “These places and restaurants are trying really hard to cater to the ‘grammers, but they’re not always seeing the benefit of it financially,” she says. “People are just going for the sake of taking a photo.”

Rebecca Aneloski, a lifestyle blogger who launched Depalo, explains that she works to strike a balance and ensure that businesses feel positively about being featured on the app. “We encourage people to do business while they’re there, not just show up and take a photo,” says Aneloski. “We definitely want to uplift these local businesses. We think too that if they are going to make their place pretty Instagrammable, it’s almost expected in this day and age to have people snapping photos in that space.”


2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts