All Points PR Logo
All Points PR Logo
Post image

The Whole of PR is Greater Than the Sum of Its Parts: Integrated PR for Franchise Lead Generation

Franchise companies that have ambitious growth plans should consider an integrated public relations strategy.

A truly integrated approach incorporates critical PR elements into a cohesive plan that strengthens franchise development efforts. At All Points Public Relations, a Chicago-based franchise PR firm, we believe that there are three necessary components to every PR strategy aimed at driving franchise leads: media relations, social media and content marketing.

Each of these components plays a critical role and should work to enhance the franchise sales cycle your company has set in place.

Integrated Public Relations

Media Relations Sparks Initial Interest
The initial step is to identify publications, whether local, national or consumer, that interests your preferred franchise candidate. Landing earned media coverage sparks the attention of potential investors to initiate the discovery process. Nothing speaks more about your franchise than profile stories that feature your existing star franchisees.

Social Media Moves Candidates Along
Now that you’ve sparked initial interest, your candidate will investigate your concept in every way possible. Think of social media as real estate where you can manage and present your company’s image. By being present, creative and authentic, you can share your franchising messaging with prospects so they can continue the course of the discovery process.

Content Marketing Converts Leads to Franchise Sales
It is key that you nurture and help guide your candidates though the buying cycle. Tap into content marketing to push prospects along using branded, well-designed, compelling blog entries and content-driven e-mails that help reaffirm your candidate’s decision to move forward with your franchise.

When combined, these three integrated PR elements have the power to propel your franchise development strategies into overdrive. A fully integrated methodology that blends media relations, social media and content marketing works together to develop the leads and close the deals your franchise concept commands.

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago franchising Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency franchising garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google Google My Business grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts