president’s point

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

President’s Point: How to Get the Most Out of Virtual Conferences

With conferences shifting to a virtual format, there are new ways to branch out and connect with industry leaders from across the country. Of course, attending a conference from your couch is much different than a large conference hall surrounded by your peers. But that doesn’t mean they’re any less valuable. Here are 5 ways … Read more

3 Learnings from PR in an Election Year

An election year always serves as a great opportunity for the public relations industry to learn and grow. Considering that 2020 was an election year unlike any other, it’s especially important for PR professionals to take some time to reflect on the timeframe and refine approaches. Here are three big takeaways to consider during an … Read more