Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
As in-person events make a resurgence, you may be feeling a little rusty stepping back into your off-line life. Connecting in-person seems a little foreign nowadays, with our professional lives living on Zoom. Fortunately, the NIFA hosted its quarterly event, From Zoombies to Master Networkers, focused on dusting off your networking skills to make the … Read more
On Thursday, March 4, the Northern Illinois Franchise Association (NIFA) hosted its Q1 virtual event, “Franchise Growth Reimagined.” It was an informative event, centered on a variety of topics including refranchising, finding capital, reimaging and real estate opportunities. We’d like to thank all those who could attend for their thoughtful participation. The event kicked off … Read more
