Public Relations Lessons from AMC’s “Mad Men”
April 21, 2014
On the heels of last week’s premiere of “Med Men,” we saw our favorite 1960s characters appear on the screen for their final season.
If you’ve watched “Mad Men,” then you’ve heard Don Draper’s brilliance when it comes to public relations, advertising and marketing. If you’re new to the world of “Mad Men,” Glow New Media’s infographic of quotes is a must-read!
We’ve picked three quotes that everyone working in this industry can relate to.
“If you don’t like what’s being said, change the conversation.”
Call us biased, but this quote from the episode titled “Public Relations” is our favorite.
Consumers will always talk about your brand, whether it’s on social media, in the news, by leaving reviews or simply through word of mouth. If there’s something said that doesn’t represent your brand, or is simply wrong, it’s up to you to alter that conversation. Social listening to understand what guides consumers’ conversations is a crucial first step. Integrate these insights into your communication strategy to create impactful content that truly resonates with people.
“Success comes from standing out, not fitting in.”
One of the greatest dangers to any company is becoming too comfortable in the way things are done. History proves that individuals who have pushed through norms achieved the most. The top performing industry players constantly adapt and innovate. Again and again, associates at the fictional Sterling Cooper Draper Pryce agency push the limits of creativity and come up with big ideas that stick. It’s important to note, however, when putting yourself out there you should be prepared to overcome obstacles as well as celebrate successes.
And that’s why we leave you with this final quote:
“We all try. We don’t always make it.”
Next time your campaign doesn’t perform as well as you had hoped, don’t look at it as a failure. Instead, be critical when evaluating the results. Did you get an insight about your consumer that you didn’t have before? Could you figure out a better way to approach campaigns in the future? Remember, nobody succeeds without overcoming challenges.
