All Points PR Logo
All Points PR Logo

Cottman Transmission and Total Auto Care Takes Top Honor for Web-based Educational Car Care Video Series

cottmanlogo_2011ol

Cottman Transmission and Total Auto Care Takes Top Honor for Web-based Educational Car Care Video Series

Wins Platinum Award in the Summit International Awards 2016 Marketing Effectiveness Awards Competition

HORSHAM, PA. – Shifting the aftermarket auto care industry into a new gear along the information superhighway, Cottman Transmission and Total Auto Care continues to race ahead of the pack in the digital realm.

The brand, revered across the nation for the honesty and integrity that defines each and every customer experience, today announced that it has won the Platinum Award in the 2016 Summit Marketing Effectiveness Awards (MEA) competition.

The organizer of the awards, Summit International Awards, is one of the premiere authorities on creative marketing excellence. The Summit MEA competition is based on the premise that the goal of marketing communications is the change, influence, or reinforce a target audience’s knowledge, attitudes or beliefs. Cottman Transmission and Total Auto Care joins just 6% out of over 1100 award submissions in earning the esteemed recognition.

“We are honored to receive such a prestigious designation for our Cottman Man Educational Video Series,” said Derik Beck, vice president of digital marketing for Cottman Transmission and Total Auto Care. “We understand that not all of our guests have the time to bring their car into our shops for every issue. We decided to educate them whether the problem is small or serious. To be recognized for this additional outreach brings pride to our entire team.”

Featuring the brand’s signature Cottman Man, the videos provide user-friendly tips on topics relating to car care, such how to address annual car service needs, routine maintenance, road trip precautions and many more relevant consumer preventative and proactive car care tips. By using simple explanations in the engaging, animated videos, which are 55 seconds or less, The Cottman Man provides crucial car care tips to viewers. Underscoring the usefulness of the series are colorful visuals and easy-to-follow guidelines that ensure viewers are more confident about their motor vehicles and the care it requires.

Previously, the video series also won honors in the Web Marketing Association’s 2016 “Internet Advertising Competition,” which recognizes excellence in online advertising through online ads, videos, mobile, newsletter, email and social media.

The Summit MEA responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. A truly international competition, the Summit MEA received submissions from the following twelve countries: Australia, Canada, England, Hungary, India, Nigeria, Philippines, Singapore, Republic of Korea, South Africa, Turkey, United Arab Emirates, United States and Wales.

“Distinguishing between creativity and effectiveness is a difficult task so winning a Summit MEA is a significant achievement,” said Jocelyn Luciano, executive director for the Summit International Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”

Throughout its 22-year history, the Summit International Awards has established itself as one of the premier arbiters of communication excellence. Additional information about the Summit International Awards and its programs is available at www.summitawards.com.Screen Shot 2016-12-07 at 12.24.37 PM

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic.  Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania.  For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches you've got maids young rembrandts