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Local Entrepreneurial Duo Introduces Internationally Acclaimed VOM FASS Spirits, Wines, Oils, and Vinegars to St. Petersburg


Local Entrepreneurial Duo Introduces Internationally Acclaimed VOM FASS Spirits, Wines, Oils, and Vinegars to St. Petersburg

A ‘From-the-Cask’ Foodie Shopping Experience Launches in St. Petersburg to Help Enrich the Diets of Local Residents and Visitors

PETERSBURG, Fla. – The food scene in southern Pinellas County is about to be transformed into an epicurean sanctuary. Spearheaded by local business owners Jeff Ritter and Joe Pedro, German retail concept VOM FASS will open its doors in St. Petersburg by the end of October. The shop will be located at 300 Beach Drive, Suite 105, at the corner of 1st Street and 3rd Avenue.

The entrepreneurial duo is sharing a variety of enticing specialty ingredients and spirits with the community. This shop will function as a gathering place for the community to discover flavors that turn ordinary home-cooked meals and dinner parties into exceptional culinary creations.

“The more we learned about VOM FASS, the more the concept consumed us. We immediately felt at home and knew that opening our own store was right for us,” said Joe. “As I cook and Jeff bakes, we have fallen in love with VOM FASS’ signature products. We’re very excited to bring to our area a taste experience unlike anything else here in the area.”

Ritter and Pedro both have strong backgrounds that make them an exceptional entrepreneurial team. Their extensive collective experience in sales, finance and communication positions them well to operate their VOM FASS shop.

“We are especially looking forward to providing the community our top bourbons, whiskeys, scotches and absinthe alongside cocktail classes,” added Jeff. “We’re passionate about educating St. Petersburg on the broad spectrum of what the perfect craft cocktail can entail.”

Ritter and Pedro are also taking a proactive approach to helping customers make sound cooking and dietary decisions. VOM FASS features handmade products from selected artisans who use traditional methods and follow exacting standards to produce their products. Ritter and Pedro are passionate about seeking fresh, high-quality oils, vinegars, wines, and spirits from small producers in Europe and the United States. VOM FASS only sources its products from partners using natural processes, sustainable agriculture and ethical sourcing.

“Jeff and Joe are an exceptional team – they form a great partnership and bring to their daily lives the passion that makes VOM FASS shops thrive,” said Justin Gibson, president of Madison, Wisconsin-based VOM FASS USA. “We are confident that Jeff and Joe will successfully help all members of the community to make the tastiest, healthiest decisions for years and years.”

The VOM FASS concept has spread like wildfire across Europe since its launch in Germany less than twenty years ago. Since then, 300 VOM FASS franchise locations have opened worldwide and the brand has won numerous accolades, including Franchise of Year in Germany in 2010 and 2012.

By selling hand-selected imported European oils, vinegars, and spirits and offering an educationally flavorful environment for customers, VOM FASS USA has eclipsed projected growth figures this year. In just a few short years of franchising here in the United States, the concept has spread among entrepreneurs seeking a hands-on retail venture that encourages local community ties and embraces a distinct shopping experience.

To learn more about VOM FASS in St. Petersburg, email


VOM FASS is dedicated to helping taste explorers slow down and discover a world of flavor from their European style tasting rooms in nearly 30 cities across the country. These candy stores for connoisseurs showcase the world’s finest oils, vinegars, wines and spirits. VOM FASS has roots in Germany, more than 100 awards from renowned institutes and over 20 years of experience in growing, tasting and testing the best collection of products that cannot be found elsewhere. The extended VOM FASS family of producers reaches into more than 20 countries, ensuring every product has a special story. For more information and to sample, sample, (and sample) the products available, visit and find a store near you.


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