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Local Entrepreneur to bring Internationally Acclaimed VOM FASS Oil Vinegar Spices to Oak Park

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Local Entrepreneur to Bring Internationally Acclaimed VOM FASS® Oil Vinegar Spices to Oak Park

Naser Norouzi Launching a ‘From the Cask’

Shopping Experience, Assuring Customers Love At First Taste

Oak Park, Calif. – One taste and you will be hooked.

Just ask Naser Norouzi, the entrepreneur bringing VOM FASS to Oak Park. Promising an enlightening taste experience,VOM FASS is an oil, vinegar, spices retail concept. Every delicious product is ready for sampling “from the cask” [the English translation of VOM FASS], and is encased in tantalizing cask pyramids, stoneware crocks and amphora.

The shop will function as a gathering place for Oak Park residents and visiting foodies to discover flavors that turn ordinary home-cooked meals and dinner parties into exceptional culinary creations.

“I am so excited to bring Oak Park an Internationally-renowned brand that delivers the best oils, vinegars, and spices to customers with a taste-before-you-purchase offering,” Norouzi said. “This is a retail concept that truly engages people…it lives and breathes its slogan ‘look, taste and enjoy.’ When I first laid eyes on it, I fell in love with VOM FASS so much so that I became a shop owner. I simply can’t wait to share my passion for VOM FASS with all who live and visit Oak Park.”

Norouzi’s professional background in management and leadership provides him strong business acumen to draw from as a shop operator.

“Naser is the ideal franchisee to bring VOM FASS to Oak Park. He is a talented professional with success creating the sensory experience that defines our brand,” said Justin Gibson, president of Madison, Wis.-based VOM FASS USA. “Given his drive, experience and passion for our products, we’re confident he will be helping everyone in Oak Park and in surrounding communities make the tastiest, healthiest decisions for years to come.”

VOM FASS features handmade products from selected artisans who use traditional methods and follow exacting standards to produce their products. Norouzi is passionate about seeking fresh, high-quality oils, vinegars, and spices from small producers in Europe and the United States. VOM FASS only sources its products from partners using natural processes, sustainable agriculture and ethical sourcing.

Norouzi will be taking a proactive approach to helping customers make sound cooking and dietary decisions, introducing customers to the health and taste benefits of a Mediterranean Diet. More of a lifestyle than a diet, the plan is reliant on plant foods such as vegetables, fruits, beans, whole grains, nuts, olives and olive oil, along with moderate amounts of cheese, yogurt, fish, poultry, eggs, and wine. These foods form the basis of the plan and provide the nutrition, antioxidants, vitamins, minerals, and fiber that protect against chronic disease.

The VOM FASS concept has spread like wildfire across Europe since its launch in German twenty years ago. Since then, 300 VOM FASS franchise locations have opened worldwide and the brand has won numerous accolades, including Franchise of Year in Germany in 2010 and 2012.

By selling hand-selected imported European oils, vinegars, and spices and offering an educationally flavorful environment for customers, VOM FASS USA has eclipsed projected growth figures this year. In just a few short years of franchising here in the United States, the concept has spread among entrepreneurs seeking a hands-on retail venture that encourages local community ties and embraces a distinct shopping experience.

To learn more about VOM FASS in Oak Park, call (925) 785-2450 or email

VOM FASS USA is a high-end retail franchise that offers a unique ‘from the cask’ customer experience, serving hand-selected imported European oils, vinegars, spirits, and spices. By focusing on developing and maintaining local, trust-based relationships with store customers, VOM FASS USA creates an unforgettable retail experience in every community it enters, offering an assortment of cooking classes and tasting events to educate and provide customers with knowledge to take home. With ten locations operating today, plans call for an exponential increase of the U.S. franchise base, which will add to the more than 300 locations worldwide. For more information, please visit


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