Feeling Great About Eight

Feeling Great About Eight

By Jamie Izaks

Another year has come and gone at All Points PR, and if one thing’s for sure, it’s that we’re feeling great about eight! I’ve taken some time to reflect on all the milestones we’ve reached and the goals we’ve accomplished in our eighth year as an agency, and this year has certainly been one for the books. From the growth and development of our team members to the relationships we’ve built with our stellar clients and the connections we’ve reinforced and developed with both long-term and new networking partners, I’d like to share some of the highlights as we turn the page on another wonderful year.

By far, the talented team we have in place is more accomplished than ever before. As we’ve continued the expansion of our office space, we’ve grown the All Points team by an entire new pod. Now five pods strong, we’ve welcomed several new faces into the office, and have also had the pleasure to celebrate meaningful promotions among our seasoned staff. The All Points team members continuously prove their abilities to elevate the agency and our presence as a whole through curiosity, creativity and persistence.

The collaborative nature of our office, coupled with continued education through our monthly seminars (which included a visit from Google this year) and industry workshops, has had a profound impact on the professional development of our staff and our client work. And, we’re taking great pride in seeing just how far our skills can evolve. Across the public relations, creative, digital and content marketing disciplines, we’ve produced high quality and creative campaigns that are leading to bigger, better results for our clients.

And, speaking of our clients, our client roster has never been stronger. We’ve welcomed a variety of new brands this year, many from the restaurant, home and commercial services and fitness industries. We continue to solidify strong relationships with our clients, from the newcomers to those we’ve had the pleasure of working with for years.

One of the biggest moments of 2019 was All Points PR on display at the International Franchise Association (IFA) Convention in Las Vegas. Our campaign as a whole, “Tell Your Story, See Results, Grow Your Franchise,” was absolutely outstanding. It all began with our pre-Convention push, continued with our presence at the Convention and will live on until December of this year through our franchise industry marketing campaign. The All Points team members responsible for the campaign certainly rose to the occasion.

The IFA Convention wasn’t the only opportunity our team had to make our presence felt. Our eighth year also offered incredible volunteering experiences through our Positive Impact program. The All Points team strives to positively impact communities far and wide through our philanthropic and volunteer efforts, and this past year we had the chance to work with organizations including Project Linus, Feed My Starving Children and the Alliance for the Great Lakes. When the All Points team visited our local Feed My Starving Children organization, we packed more than 40 boxes, providing nourishing meals for an entire year to more than 25 children in need.

We are also proud to have launched “The PRo Community Project,” a contest geared toward organizations in need of additional marketing services. Through this exciting initiative, we invite nonprofit leaders to submit an application for the chance to win free services and volunteer support from our team. Created and launched by one of our team members, The PRo Community Project provides us a tremendous opportunity to shine a light on a nonprofit organization that is working to enhance the lives of others. One of our next Positive Impact programs will include a volunteering initiative with Culinary Care, the winner of this year’s PRo Community Project contest.

Our team has enjoyed a wealth of opportunities to connect with our current clients, prospective clients and networking partners. From events including the IFA Convention and the Franchise Times Finance and Growth Conference to exciting client conventions and meetings that took us to New York City, New Orleans, Portland and beyond, our team enjoyed many unique chances to align on goals, initiatives and strengthen our relations with clients and others in the franchising industry.

And, our dedication to the franchising industry didn’t stop there. We’re proud to have hosted another great year of events through The Northern Illinois Franchise Association (NIFA), further extending our commitment to Chicagoland’s franchising community. Through these events, which included a Luncheon discussion led by IFA President and CEO Robert Cresanti and a June gathering during the Chicago Cubs vs. St. Louis Cardinals game focused on private equity investment in franchising, we had the wonderful opportunity to connect with guests, clients and networking partners over today’s most pressing franchise-related topics.

Looking ahead to our ninth year, it’s clear that All Points is driven by the hard work and persistence of our outstanding team, as well as the incredible relationships we foster with our clients. To put it simply, we’re just as excited about eight as we are nine! Happy anniversary to All Points, and a huge thank you to those who’ve helped us grow as an agency. Cheers!

Jamie Izaks is the president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.