Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
All Points PR secured a Q&A-style article in Franchising USA Magazine for client Gloria Jean’s and its growth plans, brand differentiators and franchisee satisfaction. Coverage ran online. http://allpointspr.com/wordpress/wp-content/uploads/2016/03/Franchising-USA-Magazine-March-1-2016.pdf
All Points PR secured an executive profile for client la Madeleine Country French Cafe s director of culinary to discuss the background of the brand, why she loves working there and the French influence of the food. Coverage ran in print. http://allpointspr.com/wordpress/wp-content/uploads/2016/02/National-Culinary-Review-February-2016-2.pdf
All Points PR secured coverage in Modern Healthcare magazine for client Executive Care – the CEO was interviewed about labor laws and their affect on home health care companies and workers. Coverage was very positive and positioned the brand as an industry expert. http://allpointspr.com/wordpress/wp-content/uploads/2016/02/Modern-Healthcare-January-28-2016.pdf
All Points PR secured a franchisee profile in Entrepreneur Magazine for client Murphy Business in the Franchise Players column. The piece discusses the background of the franchisee and the franchise opportunity as well as a detailed industry outlook. Coverage ran online. http://allpointspr.com/wordpress/wp-content/uploads/2016/01/Entrepreneur-January-21-2016.pdf
All Points PR secured coverage in the New York Times on behalf of client Executive Care Home Health Care – the article allowed Executive Care to act as an expert on how to keep seniors safe during disasters. Coverage ran online and positioned the brand positively in front of a huge, captive audience. http://allpointspr.com/wordpress/wp-content/uploads/2016/01/The-New-York-Times-January-8-2016.pdf
All Points PR secured a profile for an 18|8 Fine Men’s Salon franchisee in Deaf Life Magazine, which went into more detail in the four-page spread about the franchisee’s journey to entrepreneurship as someone who is Deaf/hard of hearing. The inspiring story ran in print.
All Points PR secured client involvement in a large Wall Street Journal feature about millennials boosting franchisee incomes in the “Focus on Franchising” column. The article discusses how leading franchise brands are looking back on the momentum of 2015 – specifically, how client la Madeleine Country French Cafe was able to adapt to an evolving … Read more
All Points PR coordinated big national coverage for client iSOLD It on Fox News to discuss the franchising opportunity from the perspective of the franchisee. The story included many positive endorsements of the brand and ran exclusively online. It also performed well on social media.
All Points PR secured a profile in Entrepreneur in the Franchise Players column. The story included details about the franchisee’s background, why he chose the Russo’s Restaurant franchise opportunity and where he sees the brand growing. Coverage ran exclusively online and performed well on social media.
