All Points PR Team Learns Best Practices from FranTech Conference
November 15, 2016
For the November seminar, All Points PR Senior Digital & Creative Account Lead Whitney Sirard and President Jamie Izaks discussed their findings from the FranTech conference earlier in the month in Austin, Texas, including how the increasing digitization of the world of business presents new opportunities and challenges for the franchising industry and our clients.
The conference merged franchising and technology, and our team that attended had several important takeaways, including a deeper understanding of the speed of change in digital marketing and how it pertains to the work we do at All Points. Another point illustrated well during the seminar was the growing valuation of entirely digital companies such as Uber over long-standing companies with a tangible product such as Ford – Uber is valued more than three times as highly as Ford.
In addition, the All Points team learned about new advancements in social technology – including the optimal size, length, clarity and frequency of embedded videos, increased LinkedIn optimization and analytics and more.
Overall, the team enjoyed the seminar – as the digital and social landscape of the franchising industry, so does the way we work for and with our clients.
Stay tuned for December’s seminar!
