Legacy Franchise Group Expands Franchisor Portfolio
December 10, 2015
Legacy Franchise Group Expands Franchisor Portfolio
Prominent Franchise Consultancy Adds The Driver Training Group to Growing List of Clients
SCOTTSDALE, Ariz. – On the heels of tremendous success in third quarter of 2015, Legacy Franchise Group announced today the addition of a new franchisor client to its rapidly expanding portfolio – The Driver Training Group.
This new agreement with The Driver Training Group signifies the eighth franchisor client signed by Legacy in 2015.
“Our approach begins with the relationship and trust that we develop with our franchisor clients. It has created opportunities that give them an edge over other franchisors,” said Fred Auzenne, CEO and founder of Legacy Franchise Group. “We’re looking forward to doing the same with The Driver Training Group, and creating a lasting partnership to help grow their franchise system.”
Based in Issaquah, Washington, but with a national foot print, The Driver Training Group is the parent company of two driving education schools: SWERVE Driving School and 911 Driving School. Created to inspire, educate, engage and motivate drivers to perform safely and responsibly behind the wheel. The Driver Training Group has developed multiple programs for teen, adult, government and corporate fleet drivers that go beyond traditional driving lessons or driver’s education courses.
“We are thrilled to be working with Legacy to further broaden the reach of both 911 and SWERVE Driving Schools,” said Joe Giammona, CEO of The Driver Training Group. “We were immediately impressed by the programs Legacy has in place and the innovative approach they take to franchising. Their tactics align perfectly with the way we approach driver education.”
Legacy Franchise Group, founded in late 2013, was created to offer franchisors a more strategic development partnership to help them improve their franchise sales. Founders Fred Auzenne and Tracy King have Fortune 500 sales and marketing backgrounds combined with entrepreneurial successes in a number of startup companies.
With the addition of two powerhouse franchise industry leaders guiding Legacy, Steve Olson and Marty Welch, the company’s sales and marketing programs have paved the path for its successful ascension in the franchise industry and in its franchise development accomplishments. Leaving no aspect of the franchise sales and marketing process unaddressed, services include start-to-finish strategy development from managing sales teams and sales materials to real estate selection and discovery day presentations.
About Legacy Franchise Group
Based in Scottsdale, Arizona, Legacy Franchise Group works with specialty franchise brands to plan and implement marketing, sales and development strategies to expand their franchise systems. Legacy serves as a strategic partner over the long term and brings a wealth of diverse business, entrepreneurial, operations, marketing and sales experience to its franchisor clients.
For more information on the services Legacy provides or available franchise opportunities, visit www.legacyfranchising.com, or call (404) 844-8661.
