2020 Outlook: 5 Top PR and Social Media Trends to Power Up Franchise Sales, Revenues and Brand Awareness
December 2, 2019
The turn of the year is almost here, which means that the IFA Annual Convention is just around the corner! Many will be at the convention looking for ways to amplify their franchise sales, revenues and brand awareness. All Points PR will be there with fresh ideas on how to maximize trending PR and social media strategies to Power Up your brand.
As you look ahead to getting the most out of your time at the Convention, make plans to meet with us to learn more about today’s cutting-edge lead generation and revenue-building strategies. Here’s a sneak peek at what we’ll have top of mind at the IFA Convention to energize your franchise in the year ahead. We hope to see you there!
Election Year
With election year just around the corner, the media’s attention will be heavily focused on the political debates and issues. So, how can your franchise development and brand messaging break through the clutter? Timing will be more important than ever, along with the right angles to effectively insert your concept into the conversation.
User-generated content
The voice of your franchisees and fans can make a huge impact. Strong testimonials reflect well on your brand, and help establish credibility in a time where trust is everything. What platform can you provide to help them share more often about your brand? What’s most important is that the content is authentic.
Functional content
People want to research on their own, and with access to a wide variety of devices and technology platforms, it’s never been easier to do so. What content should you share to create loyalty or interest? Think infographics and short videos – ensure that the content is digestible and, more importantly, adds value for the viewer.
Community Engagement
Consumers and franchise investors value authenticity and social responsibility, so it’s important for your brand to get involved with organizations that represent your values. When consumers use a product or service of a socially responsible company, they feel like they’re doing their part. The same holds true for franchise investors who want to align with a brand that reflects their values.
Social Media
You only have a few seconds to grab your audience’s attention, so make them count. Do you have a live streaming strategy? Eye-catching imagery on file? Video content with good production value? Create an arsenal of content spanning multiple mediums that can be shared across various platforms – remember that content can and should be repurposed in multiple ways to help you gain the most mileage.
