This time of year is one of the most exciting for franchising. Several members of the All Points team headed to Las Vegas to participate in round table discussions, educational seminars and plenty of networking time at the International Franchise Association 2019 Convention. The team brought back a lot of great takeaways from the convention – check out what they had to say about IFA 2019!
Jamie: The IFA Convention is our time to be on stage… time to make every minute matter in the limelight. What I am most excited about taking away from the convention is seeing just how inspired, motivated and attentive our team was to represent us in the most positive way to the franchise industry while in the spotlight in front of prospective clients, current clients and networking partners. No matter the aspects of the convention, our team was dialed in and focused. That meant the most to me.
Bailey: My favorite part of the IFA was participating in the roundtables. I love hearing what new and longtime franchisors are doing to grow. It’s great getting to share my expertise and learnings from the agency with them. It’s also fun to be with so many of our current clients all in one place.
Sydney: One of my favorite parts about the IFA was getting the opportunity to learn about and connect with new and different brands within the franchising industry. The industry is massive, so the possibilities for franchise concepts are endless, and it’s fascinating to learn more about so many of them.
Gillian: One of my favorite parts of IFA this year might seem simple, but it really made an impact for me — meeting our clients in person. Since so many of our client communications take place via emails and phone calls, it’s easy to forget the simple difference speaking to someone face to face can make. I felt like I was able to make personal connections with clients I hadn’t gotten the chance to connect with as closely before, and I left IFA re-energized and motivated to share that same energy with the team.
Barbara: My favorite part of the convention was seeing our IFA campaign come to life! From the print and digital ads leading up to the convention to seeing the sponsor towers in person, the All Points presence at the convention was felt far and wide.
Jenna: The IFA was an amazing learning experience that gave me great a perspective on the industry. I was able to see franchising as a bigger picture, meet key players in the organization and build relationships with current and potential clients and networking partners.