On Thursday, August 20, Content Marketing Lead Amanda Goecke led our August team seminar and shared several exciting updates from the content marketing department.
Amanda kicked off her presentation with an overview of updated systems and processes regarding SEO, or “search engine optimization.” SEO involves the process of increasing the quantity and quality of website traffic, as well as improving site visibility, for organic searches. This is primarily achieved through tactics including keyword usage and inbound/outbound linking.
The seminar also touched on how Google Analytics and its tracking tools can be used to enhance SEO and reporting efforts and drive results for our clients. Whether through content marketing, digital strategies or press releases, SEO is a strong component that can be applied across departments at All Points PR to optimize our writing. Amanda closed out the sessions by sharing a new strategy for developing future content plans.
This month’s seminar served as a great time for the team to learn about new developments within the content marketing department and how they can be integrated throughout the agency.