As ongoing learning and education is central to the All Points PR mission and values, our team members often attend conferences focused on different facts of the public relations, marketing, social media and franchising mix in order to both grown their own skill sets and to bring key learnings back to benefit the entire team.
Recently, All Points Senior Leads Sydney Thompson and Amy Lecza attended the Ragan PR Writing Conference and the PR News Conference, respectively.
Sydney’s time at the Ragan Conference focused on secrets and best practices to discover a brand’s stories and write compelling copy. During the September seminar, she taught the team some of the best tips and tricks she learned, including the “rule of 39,” which helps to unclog the creative artery during brainstorming by requiring that people tap into new ideas through extended brainstorming time. She also shared some reporter preferences, including the ways that reporters like to be pitched and optimal times for the best response rates.
Amy’s time at the PR News Conference in San Francisco was split between two days – the first day was a Google boot camp and the second day was a social media conference. Centered around SEO tactics, analytics and measurability, the Google boot camp featured impressive speakers from industry-leading organizations including Postmates, Yelp and Google itself. Amy challenged the team to tap into new ways to creatively optimize the content we’re already creating, and shared some ideas about the lesser know benefits of a strong brand SEO strategy. She also discussed the strength of Facebook Live and encouraged the team to begin formulating Facebook Live campaigns for our clients that will boost engagement and solidify social media followings.
This month’s seminar provided our team with inspiring ideas and strategies from a collective pair of conferences that team members attended. We’re already looking forward to implementing them on behalf of our franchise clients!
Stay tuned for October’s seminar!