All Points PR began working with restaurant franchise Huddle House with one goal in mind: to expand Huddle House’s franchise footprint with qualified leads in markets targeted for growth through an integrated public relations strategy.
At All Points PR, we understand the importance of establishing and earning brand credibility for franchises of all sizes – and the critical role that integrated public relations can play in a strategy that accomplishes this.
Our team put a plan in place to accomplish Huddle House’s goals by leveraging its popularity in the South and proven successes to growth into the northeastern U.S., as well as many untapped small markets in its established territories.
All Points’ lead generation strategy, comprising integrated PR, produced more than 125 qualified franchise leads out of the more than 3,000 leads generated. As a result, these leads led to 34 closed deals in markets such as Jacksonville, New Orleans and Baton Rouge, helping to lay the groundwork for what became the brand’s most prolific growth phase in more than a decade.
Click here to read the full Huddle House case study and learn more about All Points’ strategic approach to helping franchise brands earn credibility.