PRspectives BLOG

COO’s Corner: Reflecting on This Year’s PRo Community Project

COO’s Corner: Reflecting on This Year’s PRo Community Project

This past spring, the All Points PR team proudly launched The PRo Community Project. Through this exciting initiative, we set on a journey to partner with a Chicagoland nonprofit and offer free public relations services centered on an upcoming event, as well as volunteer support with a special Positive Impact program.

The All Points team was thrilled to connect with Culinary Care, an organization dedicated to delivering “one less worry” by providing free, nourishing meals from local restaurants to cancer patients and their families. Leading up to the organization’s charity event, the Gourmand Gala, our office came together to provide public relations and media support, as well as social media content and influencer outreach, to help spread awareness of Culinary Care’s mission and the gala.

On Thursday, October 17, the entire All Points team saw the project come full circle with the opportunity to volunteer at Culinary Care’s Gourmand Gala for our quarterly Positive Impact program. Hosted at the beautiful Chicago History Museum, the Gourmand Gala welcomed hundreds of foodies, philanthropists and cancer survivors with one goal in mind: to help fill the plates of those fighting cancer. This year, the charity event raised $250,000 toward Culinary Care’s mission to support patients and families in need.

The pairing of the new PRo Community Project and our ongoing Positive Impact program stands as an incredible milestone in 2019 for All Points. Our Positive Impact program reflects our commitment to corporate social responsibility through passionate philanthropic efforts, and the launch of the PRo Community project further extends our ability to make a meaningful impact on community organizations that do good for others. We look forward to all that’s yet to come for the project and the organizations we serve.

Lauren Izaks is the COO and executive vice president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.

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