Case Study: Pizza Factory
Objective: To grow Pizza Factory’s franchise footprint in multiple new markets through a highly targeted lead generation strategy spanning earned, owned and paid public relations, social media and content marketing efforts.
Approach: Despite its community-focused approach to the day-to-day business of running each restaurant, Pizza Factory wanted to leverage its popularity and proven successes to grow into small-market territories in the Southwest and Great Plains. The brand needed a hand connecting with prospective franchisees that shared its vision in these new markets.
Results: All Points PR’s targeted lead generation strategy was quickly successful, producing qualified leads less than an hour after the LinkedIn and Facebook ads launched. Dozens of news stories ran in markets across Texas, New Mexico, Colorado, Wyoming, Montana and Idaho, spreading the Pizza Factory message to hundreds of thousands of people.