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by Jamie Izaks April 21, 2014 AMC, Mad Men, chicago crisis communication agency, chicago franchise PR, chicago franchise public relations, chicago public relations, franchise industry PR, franchise PR, franchise PR firm, franchise PR agency, franchise public relations, franchise public relations agency, chicago PR agency
Franchise PR Agency

On the heels of last week's premiere of "Med Men," we saw our favorite 1960s characters appear on the screen for their final season.

If you've watched "Mad Men," then you've heard Don Draper's brilliance when it comes to public relations, advertising and marketing. If you're new to the world of "Mad Men," Glow New Media's infographic of quotes is a must-read!

We've picked three quotes that everyone working in this industry can relate to.

"If you don't like what's being said, change the conversation."

Call us biased, but this quote from the episode titled "Public Relations" is our favorite.

Consumers will always talk about your brand, whether it's on social media, in the news, by leaving reviews or simply through word of mouth. If there's something said that doesn't represent your brand, or is simply wrong, it's up to you to alter that conversation. Social listening to understand what guides consumers' conversations is a crucial first step. Integrate these insights into your communication strategy to create impactful content that truly resonates with people.

"Success comes from standing out, not fitting in."

One of the greatest dangers to any company is becoming too comfortable in the way things are done. History proves that individuals who have pushed through norms achieved the most. The top performing industry players constantly adapt and innovate. Again and again, associates at the fictional Sterling Cooper Draper Pryce agency push the limits of creativity and come up with big ideas that stick. It's important to note, however, when putting yourself out there you should be prepared to overcome obstacles as well as celebrate successes.

And that's why we leave you with this final quote:

"We all try. We don't always make it."

Next time your campaign doesn't perform as well as you had hoped, don't look at it as a failure. Instead, be critical when evaluating the results. Did you get an insight about your consumer that you didn't have before? Could you figure out a better way to approach campaigns in the future? Remember, nobody succeeds without overcoming challenges.





by Jamie Izaks March 21, 2014 chicago crisis communication agency, chicago franchise PR, chicago franchise public relations, chicago public relations, franchise industry PR, franchise PR, franchise PR firm, franchise public relations, franchise public relations agency, chicago PR agency
Chicago PR Agency

Every business strives to generate more transactions. To achieve this, it is important to attract consumers and not only tell them about your brand, but to share a unique perspective or information they did not have prior to visiting your blog, website or social media channel. Content marketing is a mindset that is integrated into the entire marketing mix, and a great content marketing strategy is a process that must be strategic and well thought out.

While there are a variety of content marketing formulas that have proven to be successful, there is a common strategic thread that binds winning approaches to this element of the public relations game:

1. Define your target

Before producing any content, it is essential to define your target audience and understand their interests. Think about what information your reader needs and how you can supply it in a memorable way.

2. Set goals

Remember that the purpose is to provide valuable insight to the reader. Focus on the needs of your target audience, rather than simply listing your services. Be sure your strategy fits in the sales funnel and integrate your brand's image within the content.

3. Produce driven content that includes an attainable call to action.

Crafting great content that educates is essential, but asking people to do something with the content should always be top of mind. Position your brand as the expert and point consumers/clients to your online sources, locations or services to get more information.

4. Distribute to multiple channels to amplify the message

Repurposing your content and distributing it to all appropriate channels is essential. This will help reach new people who might not otherwise see your content.

At All Points we see content marketing as an evolving process that is dependent on creative and persistent execution. We recognize that producing content is ours to own as public relations practitioners because of our distinctive ability to be effective communicators through multiple channels. The roll out of our Content Marketing service comes as another way to support our clients with impressive publicity results, creative graphic design and engaging social media.





by Jamie Izaks December 9, 2013 chicago crisis communication agency, chicago franchise PR, chicago franchise public relations, chicago public relations, franchise industry PR, franchise PR, franchise PR firm, franchise public relations, franchise public relations agency, chicago PR agency

The award for best performance of Thursday night's live production of The Sound Of Music goes to DiGiorno Pizza. As viewers prepared to enjoy the heartwarming theater production of the 1965 film, Digiorno Pizza was cooking up a tasteful treat for the audience.

The popular frozen pizza brand had the Twitter-verse hanging on every word during it's live-tweet of the show with comments including, #TheSoundOfMusicLiveCan't believe pizza isn't one of her favorite things."

The twitter-feed can be viewed here: http://www.thedailymeal.com/news/digiorno-pizza-live-tweets-sound-music/120613

Their tweets were so popular that #DiGiorno soon became a trending topic right next to #TheSoundofMusicLive.

This was a fantastic move by DiGiorno's social media team. They had a captive audience with all the publicity generated surrounding this musical premiere and used this to their advantage.

According to a recent article by Caroline Moss, Business Insider, "This outburst of weird and enthusiastic tweeting from DiGiorno over a rendition of an iconic musical could have easily worked against the brand. But everyone loved it. DiGiorno was praised by the likes of BuzzFeed , The LA Times , AdWeek and The Hollywood Reporter."

Twitter is an open forum where companies can appear more human and interact with their followers. If done tastefully and in the right context this could be a widely successful maneuver to increase brand awareness.



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