PRspectives BLOG

by Jamie Izaks June 27, 2014 World Cup, World Cup 2014, twitter
Franchise PR Agency

The World is Watching and Tweeting

2014 FIFA World Cup

The most widely viewed and followed sporting event in the world is yet again in full swing.

As many as one billion people tuned in to the final match during the 2010 World Cup games in South Africa, accounting for nearly 14 percent of the world population and even surpassing the Olympic Games in viewership. And, World Cup fever is continuing during this year's Brazil games, especially as a social media world event.

In fact, CNN reports World Cup conversations have already shattered social media records. The tournament's first week alone, June 12-18, sparked nearly 459 million posts, likes and comments on Facebook. A flood of hashtags continue to emerge and trend on Twitter, and every major social media platform has created a home for fans to receive live updates and engage with one other.

It's astonishing to witness how fans are coming together globally to have such a dramatic impact. The hashtag #suarez, surrounding Luis Suarez's controversial bite during the Uruguay-Italy game, trended for two full days on Twitter. People, brands and celebrities tweeted their disappointment and poked fun of the incident, drawing a significant amount attention to the incident and demanding his suspension. Whether it was a direct result or not, Suarez was suspended for four months.

We have compiled our favorite hashtags and places to keep up with World Cup conversations:

As everyone has his or her eyes on the ball during the next few weeks, it is interesting to be part of this incredible social media party where conversations seem to be growing in numbers each and every day.

by Jamie Izaks May 27, 2014 PR careers, getting a PR career, Chicago PR agency
Franchise PR Agency

Receiving a college diploma is an exciting time for any new graduate. The next phase of life is starting – time to become a professional. From settling into a new job or internship to searching through LinkedIn and eagerly writing cover letters, the days of being a full-time student have passed.

Eventually, every new graduate comes to a realization that the part of his or her memory holding information from countless hours of cramming sessions is slowly becoming a thing of the past.

There are two ways to let this thought sink in: allow the last four years to seep away from your brain, or think of ways to retain and use it in your future position. We recommend the latter and have listed a few ways to apply your PR "classroom education"* to your new role.

Embrace your digital savviness and writing training

Millennials are, by nature, digitally savvy and social media aware. Having taken numerous writing and communication classes, PR graduates are trained in effective writing styles.

It is important to use these strong writing skills by thinking about the audience of your work. Do this by fully immersing yourself into your clients and their brand voice.

Never stop reading

Now, more than ever, you'll have the freedom to focus on your interests. Binge watching Netflix can certainly be one of them, but reading for pleasure is vital to expose you to new information and improve your understanding and communication skills. There are no longer assigned readings so give your library card some exercise and never stop reading. Don't forget to keep up with news of the day by reading national and local newspapers and magazines.

And, on that note, never stop learning

Your workplace is your classroom. Think about how exciting it is that you have access to talented individuals who share the same goal as you. Continue to ask questions and challenge yourself by striving to learn as much as you can every day.

We'd love to hear your thoughts. Do you have any ideas to share with new graduates?

*The term education is interesting. It is so heavily associated with school as the institution, but, in reality, education is about learning in any capacity – even after you walk across the graduation stage.

by Jamie Izaks April 21, 2014 AMC, Mad Men, chicago PR agency
Franchise PR Agency

On the heels of last week's premiere of "Med Men," we saw our favorite 1960s characters appear on the screen for their final season.

If you've watched "Mad Men," then you've heard Don Draper's brilliance when it comes to public relations, advertising and marketing. If you're new to the world of "Mad Men," Glow New Media's infographic of quotes is a must-read!

We've picked three quotes that everyone working in this industry can relate to.

"If you don't like what's being said, change the conversation."

Call us biased, but this quote from the episode titled "Public Relations" is our favorite.

Consumers will always talk about your brand, whether it's on social media, in the news, by leaving reviews or simply through word of mouth. If there's something said that doesn't represent your brand, or is simply wrong, it's up to you to alter that conversation. Social listening to understand what guides consumers' conversations is a crucial first step. Integrate these insights into your communication strategy to create impactful content that truly resonates with people.

"Success comes from standing out, not fitting in."

One of the greatest dangers to any company is becoming too comfortable in the way things are done. History proves that individuals who have pushed through norms achieved the most. The top performing industry players constantly adapt and innovate. Again and again, associates at the fictional Sterling Cooper Draper Pryce agency push the limits of creativity and come up with big ideas that stick. It's important to note, however, when putting yourself out there you should be prepared to overcome obstacles as well as celebrate successes.

And that's why we leave you with this final quote:

"We all try. We don't always make it."

Next time your campaign doesn't perform as well as you had hoped, don't look at it as a failure. Instead, be critical when evaluating the results. Did you get an insight about your consumer that you didn't have before? Could you figure out a better way to approach campaigns in the future? Remember, nobody succeeds without overcoming challenges.





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