The IFA convention is sponsored by the International Franchise Association and is considered to be the premier global franchising convention – as a franchise-focused PR agency, we were especially excited to hear from our delegation as they shared what they learned in terms of trends in franchise relations, management and leadership, financing, multi-unit growth, international growth, franchise development and social media/marketing.
The IFA team met with prospective and current clients and spent ample time networking and both facilitating and attending roundtable discussions. During the seminar, the team shared what they learned: the importance of presenting and measuring the value of PR in tangible ways to franchisors, the significance of storytelling in selling a franchise experience, the difference it makes to clients to speak the franchising language and the importance of trying new social media tactics for lead generation on social media.
In addition, the team expressed how much they learned from the keynote speakers, specifically Tim Ferriss and Marcus Buckingham. Overall, everyone enjoyed themselves and took home some relevant lessons about franchising, leadership, teambuilding and the PR industry.
Stay tuned for March’s seminar!