All Points is passionate about being a group of lifelong learners, dedicated to constant growth and improvement in the fields of public relations, graphic design, content marketing, writing and communication. As such, we take every opportunity we can to learn from other industry experts, whether it’s at a large national conference or a local seminar.
Director Stephanie Blake recently attended the Franchise Consumer Marketing Conference in Atlanta, where she joined franchise industry insiders for a few days of networking and learning. With a host of new ideas to breathe new life into All Points’ content marketing, social media and media relations services, Stephanie presented her learnings to the entire All Points team.
Among Stephanie’s key takeaways was the idea of disruptive marketing – taking out the competition by doing something no one else is doing and earning franchisee/franchisor trust along the way. Stephanie also demonstrated the importance of developing relationships across industries, embracing storytelling and creating campaigns that work in a variety of geographic locations.
This month’s seminar provided our team with inspiring ideas and strategies from an informative seminar. As always, we look forward to serving our franchise industry clients with more in-depth skills and ever-evolving strategies for success.
Stay tuned for August’s seminar!