Wag N’ Wash

CASE STUDIES

Wag N’ Wash


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Case Study: Wag N’ Wash

Objective: To drive traffic to Wag N’ Wash stores, increase the number of pets adopted at the 7 participating locations that hosted Red Roses & Wet Noses adoption events and generate positive exposure for the brand.

Approach: All Points PR’s integrated efforts blended consumer public relations to successfully generate press, a creative social media campaign that included informative social graphics and in-store print materials to educate customers on Wag N’ Wash’s Red Roses & Wet Noses promotion.

Results: 

    • 6.7 Million Press Impressions
    • 19K Total TV Viewers
    • 16 Media Placements
    • $1,150+ Publicity Value