Wag N’ Wash
Case Study: Wag N’ Wash
Objective: To drive traffic to Wag N’ Wash stores, increase the number of pets adopted at the 7 participating locations that hosted Red Roses & Wet Noses adoption events and generate positive exposure for the brand.
Approach: All Points PR’s integrated efforts blended consumer public relations to successfully generate press, a creative social media campaign that included informative social graphics and in-store print materials to educate customers on Wag N’ Wash’s Red Roses & Wet Noses promotion.
- 6.7 Million Press Impressions
- 19K Total TV Viewers
- 16 Media Placements
- $1,150+ Publicity Value