Case Study: Vitality Bowls
Objective: To generate awareness through national and local publicity for the launch of the Vitality Bowls new savory menu.
Approach: All Points PR leveraged strategic media relations to generate publicity and consumer awareness around the debut of a fresh savory menu for Vitality Bowls. Positive press coverage for the new line of menu items was secured in local and national news outlets, and buzz on social media was built through influencer partnerships in more than 25 U.S. markets. Plus, an organic social media strategy on local store Facebook pages and the brand’s Instagram were utilized to feature the new menu items as a way to educate and raise interest.
- 1k+ Social Engagements
- 1.5M+ Press Impressions
- 30+ Local Markets with Coverage Secured
- 41 Influencer Collaborations