All Points PR Logo
All Points PR Logo

Vitality Bowls Energizes the Nation’s Healthy-Food Movement through Dynamic Franchise Growth Strategy

Vitality Bowls Logo- Superfood Cafe

Vitality Bowls Energizes the Nation’s Healthy-Food Movement through Dynamic Franchise Growth Strategy 

Rapidly Expanding Superfood Café Caters to Country’s Preference Towards Organic and All-Natural Foods  

SAN RAMON, Calif. – What started with a family’s hunt to find healthy, safe alternatives for a child with severe food allergies has turned into a national phenomenon that conquers America’s nutrition quest.

The vision of Roy and Tara Gilad, husband, wife and triumphant entrepreneurs several times over, Vitality Bowls has become a sensation that is quickly on a course for coast-to-coast café franchise expansion.

“There is undeniable consumer excitement around Vitality Bowls right now – and we are feeling it just as much from entrepreneurs who want to invest in the concept,” said Tara, who is the chief operating officer for Vitality Bowls, working closely with each of the brand’s franchisees. “When we take a step back and look at how much we have accomplished with the brand over the past year, we realize that this is more than just a superfood café – it’s a part of America’s fitness and nutritional movement. As a family, we have always strived to live healthy lifestyles. Now, being able to share this way of life with thousands across the country is truly a dream come true for us.”

Reshaping the mindset of consumers who previously were put off by the lack of healthy options when eating out and the foul taste of healthier alternatives, Vitality Bowls has redefined the healthy foods restaurant category through its unique café vibe, the extraordinary taste profile of its product line and the nutritional values of each and every menu item. The concept has garnered a fan following that has now catapulted the brand into an aggressive growth phase. Announced today, Vitality Bowls has set a plan in place to have 100 locations open and in development by the end of 2016.           

The momentum Vitality Bowls has achieved since launching in 2011 ignited the brand’s growth strategy. In 2014, the concept began franchising and within the past 12 months signed 38 units. Today, there are nearly 20 open and operating, with additional cafés opening soon in Cupertino and Castro Valley, California as well as Denver, Colorado. Based in Northern California’s San Ramon Valley, the superfood café has a strong presence throughout the state, from San Diego to San Francisco, and has opened already in Indianapolis and the Dallas-Fort Worth market.

Nationwide growth is on the horizon. The company has identified regions such as those in Florida, Arizona, Las Vegas and Virginia as prime opportunities, along with expansion in territories where there are already cafés.

“The time is now to hit the ground running and share the emerging concept with communities across the country. Healthy food is not just a trend – it’s the future,” said Roy, who serves as CEO of Vitality Bowls. “Our customers can’t get enough of the fresh, made-to-order dishes created from the healthiest ingredients the earth has to offer. We are beyond thrilled to be expanding in existing markets and sharing our wellness movement in new territories.”

To that point, the brand has flourished in creating unique flavor combinations that are favorable for both the body and taste buds. The Gilad’s family member, Uriah Blum, brother to Tara, leads recipe development. He brings an extensive culinary background to the business, which includes several years of experience in the foodservice industry. Vitality Bowls blends the healthiest foods on the planet, and the açaí berry is the focal point. In fact, the açaí berries that Vitality Bowls uses come from what is known as the “Tree of Life,” which stands along the banks of the Amazon. It is the inspiration behind the brand’s distinctive motto, “The Food of Life.”

The superfood café concept specializes in making delicious açaí bowls, which are a thick smoothie-like blend of the açaí berry topped with organic granola and a selection of superfood ingredients. Additional antioxidant-rich menu items include smoothies, fresh juices, organic soups, salads and panini. All items on the menu are made to order for each customer and are prepared in a kitchen to avoid cross contamination so customers with food allergies can feel safe about eating at Vitality Bowls. No ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives are used, giving the purest taste possible to each menu item.

There are a total of 15 varieties of bowls available for breakfast, lunch and dinner; 10 smoothies; eight juices and four soups and salads.

As Vitality Bowls expands, the brand is awarding franchise opportunities to qualified individuals who share the company’s vision, who will follow the proven business model and who are driven to succeed. Tailored to owners and operators that place value in the nation’s nutritious food movement, the franchise model provides structure and scalability. Many of the current franchisees began as loyal customers who wanted to be a part of the future of food chains. Franchisees can open up to three stores in a protected territory.

About Vitality Bowls

Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept together as a result of discovering their daughter’s severe food allergies and wanting to find healthy food alternatives. Since franchising began in 2014, the brand has seen significant growth with nearly 40 cafés open and in development. Today, Vitality Bowls is redefining the fast casual healthy food restaurant sector every day at each of its locations across the country.

To learn more about Vitality Bowls franchise opportunities, visit and for more information about the brand, visit the company website at


2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts