All Points PR Logo
All Points PR Logo

The Franchise that is Inspiring Americans to Make Life-Changing Transformations

The Franchise that is Inspiring Americans to Make Life-Changing Transformations

The Camp Transformation Center Motivates Franchisees and Members to Find a Renewed Sense of Purpose Together

CHINO HILLS, Calif. – America finally has a fitness franchise that puts pumping iron and treadmill terror backseat to building up muscle memory that can truly transform lives.

The Camp Transformation Center (The Camp) sends self-confidence and self-esteem soaring and now the nation stands to benefit from the brand’s strategic franchise growth initiative. Announced today, the fitness concept is catapulting its presence across the nation through a plan that will nearly double its footprint by the end of 2018.

“There is no workout circuit for training the soul and spirit. But, there are ways to instill inspiration and meaningful transformation for people that need a helping hand,” said Alejandra Font, co-founder of The Camp, who is leading the brand’s growth strategy. “While our training programs are top tier, we place a stronger emphasis on creating confidence in others. The physical workout comes second to the mental.”

Since launching The Camp in 2010, this approach has made it possible for members to shrug off whatever has held them back to focus on making profound personal gains. It is a method that Font and her partners, husband Luis Font, a seasoned sales and marketing executive, and Dr. Sam Bakhtiar, a celebrated self-help author and fitness expert, have perfected and now want to make mainstream across America.

Based in Southern California, The Camp currently has nearly 100 locations in 13 states and Mexico. The brand’s jam-packed gyms are filled with members proud to be part of a community and culture that breeds positive behaviors. The belief in the concept has been so powerful that the first several dozen franchisees are former members and employees. Thus, the changes occurring within The Camp family go well beyond physical appearance…they’re life-changing.

“Luis and I entered this journey just the same way. We were working out with Sam and began to see ourselves in completely new ways,” added Alejandra, who with Luis felt the impact of the economic downturn in 2008-2009 and was seeking inspiration. “Sam challenged us, but he was so compassionate at the same time. We were compelled to take action.”

Since partnering with Dr. Bakhtiar, the founding trio have steadily grown the concept with talented franchisees who embody the brand’s pledge to transform the lives of members. As 2017 concludes, The Camp is planning for six new openings between early-December and February in Northern and Southern California, Colorado, Florida and Texas. These openings are to occur on top of five third quarter 2017 openings in California and Arizona. In sum, the brand projects to have opened a total of 42 new locations in 2017.

Amid the strategy to nearly double its unit count in 2018, The Camp has recently added more muscle to its executive team. Brian Balconi, previously the top executive at a dual-branded franchisor and, earlier in his career, leadership positions at Little Caesars and Dunkin’ Donuts, has joined the company and adds a wealth of experience to guide the franchising program.

“You just don’t see this kind of energy and promise very often. It is reserved for a rare breed and The Camp is in that class,” said Balconi. “The stage is set…the processes and systems are in place for franchisees and we’re ready to talk with prospects who meet our stringent qualifications.”

Ideal franchisees showcase an unwavering desire to help people with compassion and empathy. While not necessary, an aptitude for sales is preferred along with leadership skills and a collaborative disposition. The Camp supports its franchisees with proven marketing, sales and operations programs, including a robust opening strategy to fill the initial signature six-week Challenge. Cultivated to attract individuals or teams with an ambition to succeed, strong values and solid community and business connections, the franchise investment offers significant efficiencies of scale for multi-unit investors.

Locations are typically situated in light industrial spaces spanning 4,000 to 5,000 square feet. The Camp blends a positive group training setting with dynamic interval workouts, nutrition and supplement plans and highly qualified trainers. Franchisees drive membership through seven annual challenges. Successful Challengers most often endear themselves to The Camp and become members.

About The Camp Transformation Center

Founded in 2010, The Camp Transformation Center has more than 100 locations open or in development across 13 states and Mexico. Each gym employs the company’s signature Challenge, a six-week initial entry point for members, which aims to be a transformative moment in the lives of those who join and a launching pad for long-term membership. The Camp Transformation Center is known for its enthusiastic staff members, a clean environment, an open, spacious, and colorful design, nutrition and supplement plans, and fitness training that is motivating and affordable.

For more information about The Camp Transformation Center and the franchise opportunity, visit thecampfranchise.com. Expansion is planned nationwide and internationally.

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches you've got maids young rembrandts